
Senior Manager – Brand Strategy
7 days ago
Senior Manager – Brand Strategy (Creative)
Location: On-site | Bandra East, BKC, Mumbai
Experience: 8–10 Years
CTC: ₹12–15 LPA
About 3ioNetra
At 3ioNetra, we are on a mission to create innovative solutions that inspire, connect, and engage. Our culture thrives on creativity, collaboration, and a shared passion for excellence. We're now looking for a dynamic Brand Strategist to lead our brand presence and create impactful, sales-driven marketing narratives that resonate with our audience.
The Opportunity
As our Senior Manager – Brand Strategy, you will be the custodian of our brand identity—shaping strategies, overseeing campaigns, and ensuring that every brand touchpoint reflects our vision while driving measurable business growth. This is a high-visibility role where your strategic thinking and commercial acumen will directly influence how we connect with the market, strengthen our positioning, and boost revenue.
Key Responsibilities
- Develop and execute a
holistic marketing strategy
across digital, social, offline, and experiential channels. - Build a strong
brand identity and positioning
consistent with business goals and customer expectations. - Design and manage
integrated campaigns
for product launches, promotions, and events. - Oversee
digital marketing efforts
including SEO, SEM, paid ads, and social media engagement. - Drive
content strategy
(social media, blogs, newsletters, offline collaterals, advertising). - Collaborate with leadership, sales, and product teams to align marketing with business objectives.
- Manage and optimize
marketing budgets
, ensuring ROI-driven decision-making. - Track, analyze, and report marketing performance metrics, recommending improvements.
- Identify and build strategic partnerships, sponsorships, and collaborations.
- Lead, mentor, and build a high-performing marketing team.
What We're Looking For
- 7–12 years of experience in marketing strategy, brand management, or integrated marketing roles preferably in consumer-focused sectors.
- Proven success in creating and implementing end-to-end marketing strategies.
- Strong understanding of both digital and offline marketing ecosystems.
- Excellent leadership, communication, and stakeholder management skills.
- Experience in managing budgets and delivering ROI-focused campaigns.
- Bachelor's/Master's degree in Marketing, Business Administration, or related field (MBA preferred).
- Demonstrated success in managing large-scale, cross-channel marketing campaigns with a measurable sales impact.
- Strong leadership, project management, and stakeholder management skills.
- Excellent storytelling, communication, and presentation abilities.
- Proficiency in MS Office; familiarity with analytics tools, CRM platforms, and marketing automation software is a plus.
- Ability to thrive in a fast-paced environment, balancing creativity with analytical thinking.
Why Join Us?
- Be part of a fast-growing brand with a strong market vision.
- Work in a collaborative, creative, and innovation-driven environment.
- Opportunity to take ownership and make a measurable impact on brand and sales growth.
- Competitive compensation aligned with your expertise and market standards.
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