
Brand Manager
6 days ago
Company Description
Natch is a snack food start-up that believes in the value of keeping it real. We only use real, simple ingredients in our delicious, guilt-free snacks, staying true to our motto of snacking simple. Our commitment to running a lean and forward-thinking business ensures that we remain as naturally inspiring as our products. Natch never uses preservatives, artificial flavors, or any ingredients you wouldn't want to see on a product label. Join us in our mission to make snacking healthier and more enjoyable
What you'll do:
- Own the
brand narrative and visual identity
across digital, retail, and packaging. - Develop and manage the
content calendar
— launches, campaigns, collaborations, and key retail moments. - Oversee
photoshoots, video production, and creative assets
for social, ads, and website. - Manage
co-branding and influencer partnerships
, ensuring alignment with brand values. - Work with agencies and performance teams to ensure
creative drives measurable results
(CTR, ROAS, engagement). - Build and maintain brand consistency across every touchpoint — from packaging to paid media.
- Partner closely with founders and leadership on
marketing strategy, budgeting, and growth planning
.
Who you are:
- 4–8 years of experience in
brand or marketing roles
, ideally in
FMCG, D2C, or lifestyle brands
. - Strong eye for
aesthetics, design, and storytelling
— you care about how things look and feel. - Skilled in managing shoots, creatives, and agencies; organized and execution-focused.
- Data-aware but brand-first: you can translate insights into creative that performs.
- Entrepreneurial mindset — resourceful, proactive, and able to thrive in a fast-paced, growing startup.
What's in it for you:
You'll shape one of India's most exciting clean-label snack brands as it scales globally — with the freedom to experiment, collaborate, and build something that stands out in the market.
Qualifications
- Brand Management and Marketing skills
- Experience in Market Research and Data Analysis
- Proficiency in Customer Relationship Management (CRM)
- Strong written and verbal communication skills
- Ability to work collaboratively with cross-functional teams
- Bachelor's degree in Marketing, Business Administration, or related field
- Experience in the food industry is a plus
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