
Head of Marketing
4 days ago
Linc Ltd is seeking an experienced and visionary Head of Marketing & Brand Strategy to lead the next phase of brand growth, product innovation, and digital-first market leadership. This role requires a strategic thinker, customer-obsessed storyteller, and data-driven brand custodian who combines creative vision with commercial acumen. The ideal candidate brings an entrepreneurial mindset with a "Play to Win" attitude—focused on maximizing ROI, challenging conventional ATL-first thinking, and driving impactful outcomes.
Responsibilities
Brand Strategy & Positioning
- Define and articulate a compelling brand narrative that resonates with diverse consumer segments.
- Drive differentiated product positioning and premiumization strategies across categories and markets.
- Safeguard brand equity while delivering measurable business outcomes.
Innovation & New Product Development
- Lead the end-to-end NPD process from consumer insight, concept validation, packaging innovation, to go-to-market launch.
- Translate market research and trend analysis into commercially viable product roadmaps.
- Champion design-thinking and fast execution to maintain category leadership.
Digital-First & Consumer Engagement
- Build and scale a D2C-first marketing ecosystem leveraging performance marketing, content, and community engagement.
- Oversee digital channels (SEO, SEM, social, influencer, e-commerce) to drive customer acquisition and retention.
- Blend data-driven insights with creativity to deliver high ROI campaigns.
Market Research & Insights
- Commission and analyze consumer and market research to identify unmet needs and emerging opportunities.
- Track competitor activities, pricing, and category dynamics to anticipate shifts and adapt strategies.
- Use analytics tools and KPIs to continuously evaluate campaign performance and optimize spend.
Cross-Functional Leadership
- Collaborate with R&D, Sales, Finance, and Supply Chain to ensure alignment of product innovation, pricing, and channel strategy.
- Partner with agencies and vendors to deliver integrated marketing solutions on time and within budget.
Lead, mentor, and inspire a high-performance marketing team with a culture of accountability and innovation
Candidate Profile
- Education:
MBA/PGDM from a reputed institute. - Experience:
Minimum
15 years
of progressive experience in marketing and brand leadership, preferably in FMCG, Consumer Goods, Stationery, or allied industries. - Proven Expertise In:
- Building and scaling strong consumer brands.
- Driving D2C and digital-first marketing initiatives.
- Leading NPD, packaging innovation, and market entry strategies.
- Translating consumer insights into commercial success.
- Skills & Attributes:
- Visionary leadership with a hands-on, entrepreneurial approach.
- Strong analytical and financial acumen with focus on ROI.
- Exceptional communication, storytelling, and stakeholder management skills.
- Ability to thrive in fast-paced, dynamic environments with a "skin-in-the-game" mindset.
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