Head of Marketing

15 hours ago

Greater Noida, Uttar Pradesh, India Unjob Full time ₹ 4,20,000 - ₹ 6,00,000 per year

Position: Head of Marketing

Location: On-site

Employment Type: Full-time

Salary: 4.2-6 L base salary

About

is world's first content based freelancer marketplace. We are changing the way people connect with freelance and gig opportunities. Our platform helps businesses and freelancers collaborate faster, smarter, and better. We are looking for a passionate Marketing Head who can help us ace content creation and lead the marketing strategy, drive user acquisition, engagement, and retention across multiple channels

Role Overview

As the Head of Marketing, you will be responsible for building and leading the marketing strategy, driving user acquisition, engagement, and retention across multiple channels. You will manage both the performance marketing (Google, Meta, etc.) and the creative direction (campaign planning, copy, design inputs) to ensure impactful storytelling and measurable results.

Key Responsibilities

  • Performance Marketing: Lead paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
  • Optimize CAC, ROAS, and campaign efficiency through data-driven strategies.
  • Monitor analytics, conduct A/B testing, and continuously improve ad performance.
  • Campaign Design & Planning: Conceptualize and execute integrated marketing campaigns aligned with business goals.
  • Manage end-to-end campaign lifecycles including planning, budgeting, execution, and reporting.
  • Coordinate with cross-functional teams (sales, product, design) for smooth execution.
  • Creative Strategy & Communication: Provide creative direction for ad campaigns, social media, and brand storytelling.
  • Oversee copywriting for push notifications, ads, and customer engagement communication.
  • Collaborate with designers and content teams to ensure cohesive brand messaging.
  • Leadership & Growth: Build and lead a high-performing marketing team.
  • Develop quarterly and annual marketing roadmaps with measurable KPIs.
  • Stay ahead of digital marketing trends and bring innovative strategies for customer acquisition and retention.

Key Skills & Requirements

  • Proven experience (1+ years) in digital marketing with expertise in Google Ads & Meta Ads.
  • Strong understanding of performance marketing metrics (CPC, CTR, CAC, ROAS, LTV).
  • Hands-on experience in campaign planning and execution.
  • Strong creative acumen with the ability to direct ad copy, visuals, and campaigns.
  • Proficiency in creative writing for digital campaigns, push notifications, and performance ads.
  • Excellent communication, leadership, and analytical skills.
  • Prior experience in a startup or fast-paced environment preferred.

Job Type: Full-time

Pay: ₹420, ₹600,000.00 per year

Ability to commute/relocate:

  • Greater Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Marketing: 1 year (Required)

Work Location: In person

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