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Head of Digital Marketing

2 weeks ago

Noida, Uttar Pradesh, India Digitviral Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Digital Marketing Head – Global Lead Generation

Location:
 Remote / Hybrid

Experience:
 8–12 years | 
Industry:
 Online Reputation Management / Digital Services

About the Role

We are looking for a 
Digital Marketing Head
 to lead our 
global lead generation and online sales
 initiatives for 
Online Reputation Management (ORM)
 services.

This role demands a 
strategic growth marketer
 with deep expertise in 
performance marketing, marketing automation (Zoho), and ROI-driven digital campaigns
 primarily across English-speaking countries (US, UK, Canada, Australia, etc.).

If you're passionate about scaling digital revenue globally and turning data into growth — this is your opportunity.

Key Responsibilities

1.Lead Generation & Performance Marketing

  • Own global lead generation across 
    Google Ads, Meta, LinkedIn, SEO, YouTube, and affiliate channels
    .
  • Optimize campaigns for 
    CPL, CPA, and ROI
     across geographies.
  • Build and manage full-funnel strategies for inbound and paid lead acquisition.
  • Drive qualified traffic and online sales conversions for ORM services.

2.Marketing Automation (Zoho)

  • Implement and manage 
    Zoho Marketing Automation, Zoho CRM, Zoho Campaigns, and Zoho Analytics
    .
  • Build 
    automated lead nurturing journeys
     (drip campaigns, scoring, segmentation, and retargeting).
  • Integrate campaign data to measure 
    MQL→SQL→Customer
     conversion.

3.Brand & Content Strategy

  • Strengthen the company's 
    digital brand presence
     through ORM-centric storytelling, PR, and thought leadership.
  • Oversee content creation — blogs, case studies, testimonials, videos, and webinars.

4.Analytics & ROI Accountability

  • Develop dashboards to track 
    lead quality, conversion rates, and ROI per channel
    .
  • Present 
    monthly performance reports and ROI summaries
     to management.
  • Ensure clear attribution between marketing spend and revenue contribution.

5.Leadership & Collaboration

  • Lead and mentor a team of digital marketing professionals.
  • Collaborate with 
    Sales, Tech, and Operations
     for end-to-end lead lifecycle management.
  • Manage and evaluate performance of agencies and digital vendors.

Requirements

  • 8–12 years of experience in digital marketing; 4+ years in a leadership role.
  • Proven success in 
    ROI-based global lead generation
     and 
    online B2B sales
    .
  • Expertise in 
    Zoho marketing suite
     (CRM, Campaigns, Automation, Analytics).
  • Strong analytical mindset with performance KPIs and revenue alignment.
  • Excellent communication, team management, and stakeholder coordination skills.

Preferred Qualifications

  • MBA / PGDM in Marketing or related field
  • Certifications in Google Ads, Meta Ads, or Marketing Automation
  • Prior experience in 
    Online Reputation Management (ORM)
    , digital services, or SaaS preferred

KPIs

  • Monthly MQLs & SQLs generated
  • ROI and Cost per Acquisition (CPA) by channel
  • Marketing contribution to revenue
  • Automation engagement rates (open, click, nurture conversion)
  • Regional growth across English-speaking markets

Why Join Us

  • Global exposure across major English-speaking economies
  • ROI-driven marketing environment with measurable impact
  • Opportunity to scale a high-demand digital service vertical
  • Ownership, creativity, and autonomy in decision-making