Head of Digital Marketing

6 days ago

Noida, Uttar Pradesh, India Tradologie Full time

Job Title: Head - Digital Marketing

Location: Noida, India

Experience: 15+ years

Industry: B2B E-commerce, Startups

About

is a global B2B platform facilitating trade between verified agro commodities buyers and suppliers across 100+ countries. We act as a sourcing and procurement partner for buyers and as a market expansion and sales partner for suppliers. Our platform helps suppliers access bulk order inquiries, secure transactions, and guaranteed payments, while buyers benefit from a seamless procurement process.

Role Overview:-

We are looking for an experienced and strategic Head - Digital Marketing to lead our digital growth initiatives. The ideal candidate will have extensive experience in startups, particularly in heading digital marketing teams, and will play a pivotal role in establishing as a thought leader in global agro commodities trade.

Key Responsibilities:-

Brand Leadership & Thought Leadership:

Position as a leading B2B brand in global agro commodities trade.

Develop and execute brand positioning and brand consistency strategies.

Create thought leadership content to enhance Tradologie's reputation among exporters and importers.

Lead Generation & Market Expansion:

Drive B2B lead generation campaigns to attract exporters and importers.

Develop strategies to increase platform registrations and engagement.

Optimize digital acquisition funnels to maximize conversions:

SEO, SMO & Content Strategy

Define short-term and long-term strategies for SEO, SMO, and content marketing.

Oversee content development aligned with Tradologie's value proposition for buyers and suppliers.

Build high-performing organic and paid marketing campaigns:

Performance Marketing & Analytics

Lead performance marketing efforts across Google Ads, LinkedIn, Meta, and other digital channels.

Monitor key marketing metrics (CPL, CAC, ROAS, CTR, etc.) and continuously optimize campaigns.

Implement data-driven decision-making to refine digital marketing strategies.

Marketing Collaterals & Communication

Develop impactful marketing collaterals (brochures, case studies, white papers, email campaigns).

Create effective messaging that resonates with agro commodities exporters and importers.

Ensure consistency in brand communication across all platforms.

Qualifications & Experience:-

15+ years of experience leading digital marketing teams in startups and growth-stage companies.

Proven track record in B2B digital marketing, performance marketing, SEO, and content marketing.

Strong understanding of lead generation, demand generation, and B2B marketing funnels.

Expertise in Google Analytics, SEO tools (Ahrefs, SEMrush), and ad platforms (Google Ads, LinkedIn Ads, Meta Ads).

Excellent leadership, communication, and stakeholder management skills.

Why Join

Lead global digital marketing efforts for a fast-growing B2B platform.

Work in a high-impact role that directly contributes to business growth.

Collaborate with top-tier professionals in B2B trade and marketing.

Be part of a mission-driven company revolutionizing agro commodities trade.

If you are a digital marketing leader with a passion for B2B growth and brand building, we invite you to join and help shape the future of global trade.

Apply Now

Send your resume to with the subject line "Application - Head Digital Marketing".

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