Head - Digital Marketing

About

is the Worlds First Enquiry to Delivery Trade Enabling B2B Platform working to facilitate Global Trade of Commodities. Since Inception in 2015, the platform has been able to facilitate trade in Excess of 100 BN INR and has a vibrant network of over 70,000 Buyer and 79,000 sellers from 100 + and 29+ Countries respectively. Operating from headquarters Located in Noida, a team of 175 dedicated employees strive to build the trade network across the world and provide a complete solution to the trade community to increase ease of business and reduce costs incurred by them while working through traditional Sales and Marketing Channels. A bootstrap company already having offices in 3 countries, is Currently expanding its workforce aggressively and is looking for motivated, hardworking individuals having ambitions to grow with the organization which is aiming to setup international bases across EU and Africa in the upcoming financial year.

Job Description

• Lead the marketing team with a focus on driving company growth, managing a dedicated group of professionals, and fostering a culture of excellence and professionalism.
• Understand the industry that is part of, the Segment dynamics and devise brand communication strategy accordingly
• Brand Custodian of Tradologie who ensures that Tradologie Brand guidelines are adopted in every piece of communication that goes out internally or externally. Maintains all critical Brand, Marketing and Sales related documents. Provide updates at regular intervals for the rest of the company to use for their marketing, sales roles.
• Play a key role in creating any Brand led decks created by Tradologie for its own marketing & sales requirements from its credentials decks to pitch decks
• Strategize plans for SEO, SMO, Content and Creative Teams and Oversee Execution to Delivery Results.
• Drive engagement through organic and inorganic measures
• Provide creative ideas for content marketing and update website
• Conceptualize, monitor and critically evaluate the success of campaigns executed
• Be actively involved in all digital marketing efforts
• Personally Manage the PPC Campaigns of the company to Ensure Maximum Results at the lowest cost.
• Develop an affiliate marketing network and Bloggers to promote the platform domestically and in 100 different countries for optimal brand positions.
• Managing the ORM of the company.
• Develop monthly and quarterly roadmap for the digital team and provide growth plan to management.

Skills Set Requirement

• Strong verbal communication skills for articulating ideas
• Excellent written communication skills for producing high quality content for website & Social Media
• Attention to detail and accuracy
• Proven experience as Digital Marketing need or similar role
• Excellent understanding of digital marketing concepts and best practices
• Ability to work independently and flexibly
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Organizational skills with the ability to deliver a high volume of quality work
• Must be aware of Social Media trends.
• Creative skills for contributing new and innovative ideas
• Analytical mindset and critical thinking
• Well versed with Social Media Management
• Acquire insight in online marketing trends and keep strategies up-to-date
• Team Handling Experience is a must
• Up to date with current SMO + SEO Landscape
• Up to date certification as a Google and meta marketing professional is required

What We Are Looking For:

1. Proven Leadership Experience: A minimum of 10 years of experience in marketing leadership roles, with a track record of successfully managing and motivating teams.

2. Results-Oriented Mindset: Demonstrated success in handling target-driven and time-sensitive projects, with a strong pedigree of consistently delivering on goals.

3. Certifications & Professional Network (Preferred): Certifications from Google, Meta, or similar platforms, along with active membership in LinkedIn marketing or PR communities, will be an added advantage.

4. Expertise in Marketing Trends & Tools: In-depth knowledge of current marketing trends, digital tools, and PR strategies. The candidate should be capable of enhancing the marketing and PR ecosystem of

5. Strategic Budgeting & Forecasting: Strong experience in marketing budgeting, financial planning, and accurate projections to support growth initiatives.

6. Resource Allocation & Planning: Ability to effectively plan, allocate, and manage resources to maximize efficiency and ensure timely execution of marketing initiatives.

NOTE - We are only looking for Immediate Joiners. Rest kindly do not apply, if you are not an immediate joiner.