Google & Facebook ads specialist

7 days ago

Kandivali West Mumbai Maharashtra, India Appcare Mobile Solutions Full time ₹ 2,40,000 per year

Job Title: Google Ads & Facebook Ads

Location: Remote

Job Type: Full-time.

About the Role:

We are seeking a data-driven and creative Performance Marketing Specialist to manage and optimize our Google Ads and Facebook Ads campaigns. The ideal candidate has hands-on experience with paid media strategies and thrives in a fast-paced, results-driven environment.

Key Responsibilities:

  • Plan, create, and execute paid ad campaigns on Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite, IG)
  • Conduct keyword research, audience targeting, A/B testing, and conversion optimization
  • Monitor campaign performance daily and make real-time adjustments to improve ROI
  • Analyze and report on key metrics (CPA, ROAS, CTR, CPM, Conversion Rate, etc.)
  • Collaborate with design and content teams to develop high-performing ad creatives
  • Stay up-to-date with platform updates, algorithm changes, and best practices
  • Manage and allocate budgets effectively across platforms

Qualifications:

  • 2+ years of experience in running and optimizing paid media campaigns on Google and Facebook
  • Strong understanding of performance marketing, conversion funnels, and attribution
  • Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Tag Manager
  • Experience with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus
  • Excellent analytical skills and attention to detail
  • Certification in Google Ads and/or Meta Blueprint is a plus

Nice to Have:

  • Experience with retargeting, lookalike audiences, and custom conversions
  • Familiarity with landing page optimization (e.g., Unbounce, Webflow)
  • Knowledge of e-commerce or lead-gen marketing

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

  • Paid sick time

Work Location: In person

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