Google & Facebook ads specialist
1 week ago
Job Title: Google Ads & Facebook Ads
Location: Remote
Job Type: Full-time.
About the Role:
We are seeking a data-driven and creative Performance Marketing Specialist to manage and optimize our Google Ads and Facebook Ads campaigns. The ideal candidate has hands-on experience with paid media strategies and thrives in a fast-paced, results-driven environment.
Key Responsibilities:
- Plan, create, and execute paid ad campaigns on Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite, IG)
- Conduct keyword research, audience targeting, A/B testing, and conversion optimization
- Monitor campaign performance daily and make real-time adjustments to improve ROI
- Analyze and report on key metrics (CPA, ROAS, CTR, CPM, Conversion Rate, etc.)
- Collaborate with design and content teams to develop high-performing ad creatives
- Stay up-to-date with platform updates, algorithm changes, and best practices
- Manage and allocate budgets effectively across platforms
Qualifications:
- 2+ years of experience in running and optimizing paid media campaigns on Google and Facebook
- Strong understanding of performance marketing, conversion funnels, and attribution
- Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Tag Manager
- Experience with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus
- Excellent analytical skills and attention to detail
- Certification in Google Ads and/or Meta Blueprint is a plus
Nice to Have:
- Experience with retargeting, lookalike audiences, and custom conversions
- Familiarity with landing page optimization (e.g., Unbounce, Webflow)
- Knowledge of e-commerce or lead-gen marketing
Job Type: Full-time
Pay: From ₹20,000.00 per month
Benefits:
- Paid sick time
Work Location: In person
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