SEO & Google Ads Specialist

16 hours ago

Park Street Kolkata West Bengal, India af4694c2-9b2d-4f85-825c-51f3774150e0 Full time ₹ 3,00,000 - ₹ 7,00,000 per year

About Us

Glowing Digital is a fast-growing SEO and digital marketing agency dedicated to helping businesses worldwide increase their visibility, leads, and online revenue. As part of our expansion, we are looking for a skilled and data-driven SEO & Google Ads Specialist to join our dynamic team and manage high-performing organic and paid media strategies that deliver measurable results.

Key Responsibilities

Google Ads Responsibilities:

  • Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.
  • Conduct thorough keyword research, audience targeting, and competitor analysis to optimize ad performance.
  • Write and test compelling ad copy, extensions, and creative assets to maximize CTR and conversions.
  • Monitor budgets, bids, and daily campaign performance to ensure efficient ROI.
  • Analyze campaign data using Google Ads, Google Analytics, and related reporting tools.
  • Perform A/B tests to optimize ads and landing pages.

SEO Responsibilities:

  • Perform keyword research, on-page optimization, and technical SEO audits.
  • Optimize website content, metadata, internal linking, and page structure for higher rankings.
  • Monitor organic performance through Google Search Console, Analytics, and SEO tools.
  • Conduct competitor analysis to identify SEO gaps and opportunities.
  • Collaborate with content and design teams to create SEO-friendly content.
  • Stay updated on Google algorithm updates, SEO trends, and best practices.

Cross-Team Collaboration:

  • Work closely with content, design, and development teams to align SEO and paid strategies.
  • Provide regular performance reports and insights to clients and internal stakeholders.

Requirements

  • Proven experience as an SEO Specialist, Google Ads Specialist, or a combined digital marketing role in an agency or in-house team.
  • Strong understanding of SEO principles, PPC strategies, conversion tracking, and campaign optimization.
  • Hands-on experience with Google Ads, Google Analytics, Search Console, Tag Manager, and SEO tools.
  • Experience managing significant monthly ad budgets across multiple campaigns.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Excellent copywriting, communication, and time management skills.
  • Google Ads and/or SEO certifications are a plus.
  • Knowledge of Facebook Ads, LinkedIn Ads, or other paid channels is an advantage.

Job Type: Full-time

Pay: ₹10, ₹25,000.00 per month

Work Location: In person

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