Facebook & Google ads and Web development expert

Job Title: Digital Advertising & Web Development Specialist

Location: Sovabazar, Kolkata (Offline role with scope of hybrid work if required)

Organisation: Institute of NeuroDevelopment (IND)

About IND

The Institute of NeuroDevelopment (IND) is a pioneering organisation dedicated to empowering parents of children with neurodevelopmental challenges to lead their child's breakthrough journey. Through our structured programmes such as Bootcamps, Bridge/BOOST, and the 1-Year Breakthrough Flightpath, IND combines clinical expertise, parent coaching, and innovative systems to deliver measurable transformations.

Role Overview

We are looking for a Digital Advertising & Web Development Specialist who can manage, execute, and optimise our online presence. This role is ideal for someone who can design and run high-converting campaigns on Facebook and Google Ads, develop and maintain web assets, and contribute to marketing initiatives that fuel IND's growth.

Key Responsibilities

A. Advertising & Lead Generation

• Plan, create, and optimise Facebook Ads and Google Ads campaigns to generate qualified leads at the best ROI.
• Run A/B tests for creatives, landing pages, and ad copies.
• Track campaign performance and adjust strategies to ensure monthly lead flow targets are met.
• Collaborate with the Marketing & Media teams to ensure alignment of creatives and audience targeting.

B. Web Development & Maintenance

• Build, maintain, and optimise landing pages, microsites, and web funnels for campaigns.
• Ensure IND's website is updated, fast, secure, and user-friendly.
• Integrate tracking pixels, analytics, and CRM connectors to capture lead data seamlessly.
• Troubleshoot technical issues related to website and campaign integrations.

C. Marketing Support

• Contribute to content distribution across platforms (social media, blog, email campaigns).
• Assist in SEO optimisation for organic visibility.
• Support the Marketing Coordinator in executing campaign calendars.
• Stay updated on digital marketing trends and bring innovative ideas to IND.

Key Result Areas (KRAs)

• Lead Generation – Consistent inflow of qualified leads through ads and funnels.
• Cost Efficiency – Achieve optimal cost-per-lead (CPL) and high ROI.
• Web Performance – Ensure landing pages and website achieve conversion-friendly performance benchmarks.
• Campaign Execution – Timely execution and monitoring of planned campaigns.
• Cross-Team Collaboration – Smooth coordination with Marketing, Sales, and Media for integrated results.

Key Skills & Competencies

• Proven expertise in Facebook Ads Manager & Google Ads (minimum 2–3 years hands-on experience).
• Strong knowledge of web development (WordPress, basic coding in HTML/CSS/JS, funnel builders).
• Understanding of tracking tools (Google Analytics, Tag Manager, Meta Pixel).
• Familiarity with SEO and digital marketing strategies.
• Analytical mindset to optimise based on data.
• Strong communication skills and ability to work with cross-functional teams.

Preferred Background

• Digital marketers with agency or in-house experience managing campaigns for service-based industries.
• Web developers with exposure to digital ads and funnel marketing.
• Professionals with a track record of generating measurable growth through digital platforms.

Growth Prospects at IND

• Opportunity to grow into a Digital Growth Manager role, overseeing larger campaign strategy and leading a team.
• Exposure to cutting-edge marketing systems integrated with clinical and educational services.
• Career pathway into strategic leadership in digital growth, as IND scales cohorts and expands nationally.

Job Type: Full-time

Application Question(s):

• Current and Expected CTC with rationale behind the same.
• Briefly describe your previous experience makes you suitable for the given role.

Experience:

• Web development: 2 years (Preferred)
• Google Analytics: 2 years (Preferred)
• Team management: 1 year (Preferred)
• Facebook Advertising: 3 years (Required)
• Google Ads: 3 years (Required)

Language:

• Bengali (Required)

Work Location: In person