Google Ads Expert

2 days ago


Salt Lake Kolkata West Bengal, India Smith Retail Ventures Private Limited Full time

**Job description**:
**Roles and Responsibilities**:

- Develop, implement, and manage Google Ads campaigns (Search, Display, Shopping, YouTube, etc.)
- Conduct thorough keyword research and competitor analysis.
- Write compelling ad copy and create high-performing creatives.
- Monitor campaign performance and make data-driven optimizations.
- Track KPIs such as CTR, CPC, CPA, Quality Score, and ROAS.
- Set up conversion tracking and analyze results with Google Analytics & Google Tag Manager.
- Run A/B tests on ad copy, landing pages, and bid strategies.
- Stay updated with the latest trends and best practices in PPC and digital marketing.

**Requirements**:

- Proven experience managing successful Google Ads campaigns (2+ years preferred).
- Google Ads Certification (Search, Display, Shopping, etc.) is a strong plus.
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other tools.
- Strong analytical skills and experience working with data to inform decisions.
- Experience with landing page optimization and CRO principles.
- Ability to manage budgets and deliver high ROI.

Excellent communication and reporting skills.

Pay: ₹12,000.00 - ₹40,000.31 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift
- Monday to Friday

Work Location: In person



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