Google Ads Specialist

2 hours ago

Bidhannagar Kolkata West Bengal, India Webdenso Full time ₹ 18,00,000 - ₹ 36,00,000 per year

WebDenso is looking for an experienced and highly skilled Google Ads Expert (Freelance) who can manage, optimize, and scale high-performance campaigns for multiple brands. The ideal candidate should have hands-on expertise with Google Search, Display, Shopping, YouTube Ads, and advanced conversion tracking.

Key Responsibilities

  • Plan, set up, and optimize Google Ads campaigns across Search, Display, Shopping, and Video.
  • Conduct keyword research, competitor analysis, and audience segmentation.
  • Improve ads quality score, reduce CPC, and increase conversions using data-driven strategies.
  • Create compelling ad copies, extensions, and landing page recommendations.
  • Track performance using Google Analytics, GA4, Tag Manager, and Merchant Center.
  • Set up conversion tracking (Forms, Calls, WhatsApp clicks, Add to Cart, Purchases).
  • Monitor daily campaigns, analyze data, and share performance reports.
  • Manage budgets efficiently to achieve the best ROAS and CPA.
  • Identify opportunities for scaling and improving campaign performance.
  • Coordinate with the WebDenso team for creatives and landing page updates.

Required Skills & Qualifications

  • 3–5 years of proven experience managing Google Ads campaigns.
  • Strong understanding of PPC strategy, audience targeting, and bid optimization.
  • Experience with GA4, GTM, Merchant Center, and feed optimization.
  • Ability to manage large budgets and deliver measurable results.
  • Strong analytical skills and ability to interpret data clearly.
  • Knowledge of remarketing, dynamic ads, custom audiences, and conversion optimization.
  • Good communication skills and ability to work independently.

Preferred Qualifications

  • Google Ads Certification (Search / Display / Shopping).
  • Experience with e-commerce campaigns and lead-gen funnels.
  • Knowledge of landing page UX, CRO, and A/B testing.

What We Offer

  • Flexible freelance working model.
  • Opportunity to work on multiple high-growth brands.
  • Performance-based incentives for exceptional results.
  • Long-term collaboration with the WebDenso core team.

Job Type: Freelance

Pay: ₹15, ₹25,000.00 per month

Benefits:

  • Work from home

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