Google Ads Specialist
3 days ago
Job Title: Google Ads Specialist
Job Type: Full-Time
Location: Golpark Kolkata
About the Role
We are looking for an experienced and results-driven Google Ads Specialist to manage, optimize, and scale our paid advertising campaigns. The ideal candidate has deep knowledge of Google Ads, strong analytical skills, and a proven track record of driving profitable results.
Key Responsibilities
- Plan, create, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance daily and make data-driven adjustments.
- Prepare weekly and monthly performance reports with actionable insights.
- Develop A/B tests for ad copy, landing pages, and targeting strategies.
- Manage budgets and maximize ROI across all campaigns.
- Collaborate with international marketing and content teams to ensure consistent brand messaging.
- Stay updated on the latest international Google Ads trends, tools, and best practices.
Requirements
- 2–5+ years of hands-on experience managing Google Ads campaigns international.
- Strong understanding of PPC strategy, bidding methods, and conversion tracking.
- Experience with International Google Analytics, Google Tag Manager, and other analytics tools.
- Google Ads Certification (preferred).
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and meet deadlines.
Preferred Qualifications
- Experience with e-commerce, lead generation, or high-budget campaigns.
- Knowledge of SEO, social media ads, or other digital marketing channels.
- Familiarity with landing page builders (e.g., Unbounce, WordPress).
Benefits
- Competitive salary
- Flexible working hours / Remote options
- Growth and training opportunities
- Performance-based incentives
- Friendly, supportive team environment
Job Types: Full-time, Permanent
Pay: ₹20, ₹40,000.00 per month
Work Location: In person
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