Meta/facebook Ads Executive

15 hours ago

Bhandup West Mumbai Maharashtra, India Itsdigitalera Marketing Solutions Full time

Job Description**:Facebook Ads Executive for B2C Brand UNEEQBOX**

**Position Overview**:
**Key Responsibilities**:

- **Campaign Strategy & Execution**:

- Develop, execute, and manage paid ad campaigns on Facebook and Instagram to achieve business objectives such as sales, lead generation, and brand awareness.
- Create detailed ad strategies, including audience targeting, budget allocation, and ad placement.
- Set up and manage campaigns using tools like Ads Manager, Power Editor, and Business Manager.
- **Ad Content Development**:

- Collaborate with the creative team to develop compelling ad creatives (images, videos, copy) tailored for specific campaigns.
- Perform A/B testing on ad creatives, copy, and landing pages to identify the most effective assets.
- **Audience Targeting & Segmentation**:

- Conduct audience research to identify potential customers and create custom and lookalike audiences.
- Optimize targeting strategies to maximize reach and engagement within the specified budget.
- **Performance Monitoring & Optimization**:

- Monitor campaign performance daily, ensuring optimal performance and ROI.
- Analyze data metrics such as CTR, CPC, CPA, and ROAS, and make data-driven decisions to optimize campaigns.
- Adjust bids, budgets, and targeting strategies based on performance insights.
- **Reporting & Insights**:

- Provide regular campaign performance reports, including key metrics, insights, and actionable recommendations.
- Identify trends, gaps, and opportunities to improve future campaign performance.
- **Budget Management**:

- Efficiently manage ad spend to ensure maximum ROI while staying within allocated budgets.
- Track daily and monthly spending to avoid budget overruns.
- **Stay Updated**:

- Keep up-to-date with Facebook Ads policies, trends, and best practices to implement the latest techniques.
- Monitor competitor ad campaigns and strategies to maintain a competitive edge.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, or a related field.
- 2+ years of hands-on experience managing Facebook and Instagram ad campaigns.
- Proficient in Facebook Ads Manager, Business Manager, and analytics tools.
- Proven track record of achieving significant ROI in paid campaigns.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Experience with tools like Google Analytics and pixel implementation is a plus.
- Excellent communication and time-management skills.
- Creative mindset with attention to detail in ad copy and visuals.

**What We Offer**:

- Competitive salary with performance-based incentives.
- Opportunities to work on diverse campaigns across industries.
- A supportive and dynamic work environment.
- Room for professional growth and learning.

Pay: ₹300,000.00 - ₹720,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)
- Google Ads: 1 year (preferred)

Work Location: In person

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