Meta Ads

2 days ago

Kolkata metropolitan area West Bengal, India Grape Services Pvt Ltd Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Urgent hiring. Immediate Joiners Preferred.

ABOUT THE ROLE:

We are looking for a highly skilled and performance-driven
Meta Ads & Google Ads Specialist
with a minimum of 5 years of hands-on experience in managing both
domestic and international ad campaigns
. The ideal candidate will have a proven track record in driving measurable results through data-led strategies, creative optimisation, and smart budget allocation across multiple digital platforms.

RESPONSIBILITIES:

  • Plan, execute, and optimise
    Google Ads (Search, Display, Shopping, YouTube)
    and
    Meta Ads (Facebook & Instagram)
    campaigns for both
    local and international markets.
  • Conduct keyword research, audience segmentation, and competitor analysis
    to identify opportunities for growth across regions.
  • Manage and monitor campaign budgets ensuring maximum ROI and cost efficiency.
  • Implement
    remarketing and retargeting strategies
    to improve lead quality and conversion rates.
  • Continuously test and optimize ad creatives, copies, and landing pages through
    A/B testing.
  • Analyze performance data using Google Analytics, Meta Business Suite, and Google Ads Manager
    , and prepare insightful reports.
  • Collaborate with design and content teams to create high-performing ad creatives tailored for different markets.
  • Stay updated with
    international advertising trends, algorithm changes, and compliance requirements
    .
  • Develop strategies for
    conversion rate optimization (CRO)
    and funnel improvement across geographies.

QUALIFICATION:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience
    managing Google and Meta Ads campaigns, including
    international campaigns (US, UK, EU, APAC, etc.).
  • Proven success in achieving high ROAS, strong lead quality, and consistent campaign growth.
  • Advanced knowledge of Google Ads Manager, Meta Ads Manager, Google Analytics, and Tag Manager.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Experience with eCommerce and performance marketing
    is a strong advantage.
  • Google Ads Certification
    and/or
    Meta Blueprint Certification
    preferred.
  • Excellent communication, coordination, and presentation skills.

Mail your CVs at /

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