Meta Ads Executive

6 days ago

Kolkata West Bengal, India NIHT Infosolution Full time

**Job Information**:
Date Opened
- 03/03/2025

Job Type
- Full time

Work Experience
- 1-2 years

Industry
- Advertising

City
- Kolkata

State/Province
- West Bengal

Country
- India

Zip/Postal Code
- 700020

**About Us**:
As the world moves towards unprecedented transformation, **Brands2be, a unit of NIHT Infosolution Pvt. Ltd.**is committed to helping you navigate the evolving labyrinths of information and achieve success. Together, we promise to maximize the opportunities the world continuously presents to us.
We are a young, dynamic team of professionals with various skill sets to help you with a holistic digital transformation. We have consulted clients in various sectors and we have brought about tangible value to their businesses. As a **Google Partner & Meta Partner**, we bring you the best practices that are the most coveted in the industry.
- Develop and execute high-performing Meta Ads campaigns aligned with client objectives
- Conduct in-depth audience research to identify and target ideal customers
- Manage campaign budgets effectively and optimize spend for maximum return on ad spend (ROAS)
- Analyse campaign performance data using industry-standard tools (e.g., Meta Ads Manager, Google Analytics) to identify trends and opportunities for improvement
- A/B test different ad formats, creatives, and targeting strategies to optimize campaign performance
- Create clear and concise reports to communicate campaign results and insights to clients
- Stay up-to-date on the latest Meta advertising features, best practices, and platform changes
- Collaborate with creative and account management teams to ensure seamless campaign execution
- May manage campaigns across other digital advertising platforms (depending on experience and agency needs)

**Requirements**:

- Must be hands-on with Meta Business Manager
- Experience with Meta Pixel conversion API
- Strong analytical skills and ability to make data-driven decisions
- Prior experience working with Ad Agencies

**Benefits**:

- Competitive salary.
- Opportunities for professional development and career growth.
- Collaborative and supportive work environment.

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