Presales Head

6 days ago

Pune, Maharashtra, India Wisteria Properties Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Key Responsibilities:

Team Leadership & Management


• Lead, train, and mentor the presales team including tele callers, CRM executives, and customer engagement specialists.


• Define KPIs and track team performance; ensure adherence to SLAs for lead response and follow-up.

Lead Management & Conversion Support


• Oversee lead qualification processes and ensure timely and accurate lead assignment to the sales team.


• Work with marketing to ensure quality of leads generated via digital, ATL/BTL, broker, and walk-in channels.


• Use data-driven insights to optimize lead conversion rates and reduce drop-offs.

CRM & Technology Enablement


• Own the implementation and upkeep of CRM systems (e.g., Salesforce, Zoho, HubSpot, etc.).


• Ensure proper data hygiene, timely updates, and reporting from CRM tools.


• Automate lead nurturing workflows via emails, SMS, WhatsApp, and call campaigns.

Customer Experience & Communication


• Develop and oversee scripts, communication templates, and SOPs for consistent and high quality customer interaction.


• Manage first-level customer queries, objections, and appointment scheduling.


• Work with marketing and sales to personalize customer outreach campaigns.

Cross-functional Coordination


• Liaise with marketing for campaign insights, lead generation feedback, and optimization suggestions.


• Coordinate closely with the sales team to ensure lead handovers are timely and productive.


• Provide feedback to product and operations teams on customer expectations and pain points.

Reporting & Analysis


• Prepare weekly/monthly reports on lead funnel metrics, campaign performance, and team productivity.


• Analyze lost leads and suggest corrective measures.

Qualifications & Skills:

Bachelors degree in Business, Marketing, or related field; MBA preferred.
• Minimum 5-10 years of presales experience with at least 3 years in a leadership role, ideally in Real Estate.


• Strong knowledge of the real estate customer journey and buying cycle.


• Hands-on experience with CRM platforms and lead management tools.


• Excellent communication, interpersonal, and team management skills.
• Data-driven mindset with ability to analyze and optimize presales processes.

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