Inbound Marketing Specialist

17 hours ago

Janakpuri, Delhi, India FirstPrinciples Full time ₹ 4,80,000 - ₹ 7,20,000 per year

About the Role

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Key Responsibilities

Inbound Campaign Execution : Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building

AI-Augmented SEO Implementation : Execute keyword research using AI tools to identify high-impact opportunities Optimize content for Google SGE and AI-generated search features Deploy programmatic SEO tactics for scalable organic growth Monitor and adapt to algorithm changes and SERP evolution

Technical SEO Execution : Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms Implement schema markup, Core Web Vitals optimization, and crawl improvements Execute site migrations, URL restructuring, and indexation management Ensure GDPR/CCPA compliance in tracking implementations

Content Optimization : Optimize existing content for E-E-A-T signals and entity-based SEO Create briefs for AI-assisted content generation while maintaining quality standards Implement internal linking strategies and content refresh programs Develop landing pages optimized for organic conversion

Performance Analysis : Build GA4 dashboards and custom reports for organic performance tracking Analyze user behavior data to inform content and SEO strategies Track keyword rankings, organic traffic, and conversion metrics Generate actionable insights from search console and third-party tools

Link Building & Outreach : Execute digital PR campaigns for high-authority backlinks. Manage outreach programs using AI-powered prospecting tools. Develop linkable assets and resource pages. Monitor backlink profiles.

Must Have Skills & Experience

  • Agency Background (CRITICAL): Minimum 2+ Yrs of experience.
  • Core SEO Expertise: 2+ Years hands on experience in organic traffic growth (minimum 50% YoY across multiple accounts) Proficiency in enterprise SEO tools (SEMrush/Ahrefs mandatory) Advanced Google Analytics 4 and Search Console expertise Technical SEO fundamentals (crawling, indexing, site architecture)
  • Technical Competencies:Working knowledge of HTML, CSS, JavaScript basics Experience with at least one CMS (WordPress, Webflow, Contentful) API understanding for tool integrations Basic SQL for data analysis
  • AI & Automation:Hands-on experience with AI content tools (ChatGPT, Claude, Jasper) Keyword clustering and semantic SEO implementation Automation workflow creation using Zapier/Make.
  • Analytical Skills: Data visualization using Looker Studio, A/B testing and conversion optimization basics ROI calculation and budget allocation understanding.
  • Content & Creative:Copywriting and content creation skills Basic design sense (Canva/Figma familiarity) Video SEO and YouTube optimization Podcast SEO understanding
  • Certifications: Google Analytics Individual Qualification (IQ) Google Ads Search Certification HubSpot Content Marketing Certification SEMrush/Ahrefs Academy certifications

Job Type: Full-time

Pay: ₹40, ₹60,000.00 per month

Work Location: In person

  • Digital Marketing Specialist

    2 weeks ago

    Janakpuri, Delhi, India goin' my way travels Full time ₹ 4,00,000 - ₹ 7,00,000 per year

    Company OverviewGoin' My Way Travels is a leading travel company based in Delhi, India, offering a wide range of travel products through online platforms, telephonic services, and retail outlets. Our mission is to make travel affordable, attainable, and exceptional. We are committed to delivering top-notch customer service at every stage of our customers'...

  • Jr. SEO Executive

    17 hours ago

    Janakpuri, Delhi, India FirstPrinciples Full time ₹ 1,80,000 - ₹ 3,60,000 per year

    We are looking for a proactive and detail-oriented Inbound Marketing Executive with at least 1 year of hands-on experience in digital marketing.In this role, you will support and execute inbound marketing campaigns across multiple channels, contribute to SEO and content optimization, and provide performance insights that drive growth.You'll collaborate with...

  • Social Media Marketing

    2 weeks ago

    Janakpuri, Delhi, India Vega Moon Technologies Full time ₹ 2,00,000 - ₹ 2,50,000 per year

    Job DescriptionWe are seeking a dynamic and results-oriented Social Media Executive to oversee our company's social media accounts. The ideal candidate will be responsible for developing creative content, coordinating with internal teams, managing social media campaigns, and analyzing performance metrics to continuously improve our social media strategy.Key...

  • Digital Marketing Specialist

    1 week ago

    Janakpuri, Delhi, India Grow More Studio Full time ₹ 25,000 - ₹ 35,000 per year

    Key ResponsibilitiesMeta (Facebook & Instagram) Ads ManagementPlan, set up, and optimize lead generation campaigns.Perform audience research, split testing (A/B), and reduce cost per lead.Monitor campaign performance daily and prepare reports.Creative & Content CoordinationPlan ad creatives, carousels, and video concepts aligned with campaign...

  • Social Media Marketing Executive

    2 weeks ago

    Janakpuri, Delhi, India Vega Moon Technologies Full time ₹ 20,000 - ₹ 25,000 per year

    Job DescriptionWe are seeking a dynamic and results-oriented Social Media Executive to oversee our company's social media accounts. The ideal candidate will be responsible for developing creative content, coordinating with internal teams, managing social media campaigns, and analyzing performance metrics to continuously improve our social media strategy.Key...

  • ORM Specialist

    1 week ago

    Janakpuri, Delhi, India Go-Global Immigration Services Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Go-Global Immigration promotes intellectual variety by asserting that "people who share similar thoughts tend to agree." Divergent viewpoints often spark discussion and even a little conflict, which is just what's needed to deliver better services.Do you want to become a part of a flamboyant, fulfilling team? Engage with Go-Global Immigration Services to...

  • seo manager

    2 weeks ago

    Janakpuri, Delhi, India Go-Global Immigration Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Go-Global Immigration promotes intellectual variety by asserting that "people who share similar thoughts tend to agree." Divergent viewpoints often spark discussion and even a little conflict, which is just what's needed to deliver better services.Do you want to become a part of a flamboyant, fulfilling team? Engage with Go-Global Immigration Services to...

  • Social Media Specialist – Meta Ads

    2 weeks ago

    Janakpuri, Delhi, India goin' my way travels Full time ₹ 30,00,000 - ₹ 60,00,000 per year

    Company OverviewGoin' My Way Travels is a leading travel company based in Delhi, India, offering a wide range of travel products through online platforms, telephonic services, and retail outlets. Our mission is to make travel affordable, attainable, and exceptional. We are committed to delivering top-notch customer service at every stage of our customers'...

  • Business Development Executive

    6 days ago

    Janakpuri, Delhi, India Worldify Academia Hub Private Limited Full time ₹ 1,00,000 - ₹ 2,50,000 per year

    Job Description for the position of Business Development Executive at Worldify Overseas Private LimitedCompany Name : Worldify Overseas Private LimitedPosition: Business Development ExecutiveLocation: Janakpuri East, New Delhi (Work from Office)Job Type: Full-Time, PermanentSalary: ₹10,000 – ₹25,000 per monthEnglish communication : Written and Verbal...

  • Pay Per Click Executive

    2 weeks ago

    Janakpuri, Delhi, India Vega Moon Technologies Full time ₹ 2,50,000 - ₹ 3,00,000 per year

    PPC Specialist RequiredJob descriptionExperienced in managing Pay Per Click ads, Search Engine Marketing ads in Google, Bing (ecommerce & lead generation) and Social Media Ads.*Must have handled small and large budgets in E-commerce Domain*Must have handled small and large budget lead generation campaugns.*Manage Google search, display and Shopping...