Digital Marketing Specialist

1 week ago

Janakpuri, Delhi, India goin' my way travels Full time ₹ 24,00,000 - ₹ 48,00,000 per year

Company Overview

Goin' My Way Travels is a leading travel company based in Delhi, India, offering a wide range of travel products through online platforms, telephonic services, and retail outlets. Our mission is to make travel affordable, attainable, and exceptional. We are committed to delivering top-notch customer service at every stage of our customers' travel journey.

Position Summary

We are seeking a highly skilled Digital Marketing Specialist with a strong background in lead generation and digital performance marketing within the travel and tourism industry. The ideal candidate will have a proven track record of designing and executing data-driven campaigns that drive qualified travel leads, increase online bookings, and support revenue growth.

This role is central to our digital marketing efforts and will work closely with content, design, sales, and product teams to develop effective customer acquisition strategies—especially for luxury and budget-conscious travel clients.

Key Responsibilities

  • Lead Generation Campaigns

Plan and execute lead generation strategies across Google Ads, Meta (Facebook & Instagram), and LinkedIn to drive traffic and convert leads for international and domestic travel offerings.

  • Landing Page & CRO Optimization

Design and optimize user-focused, SEO-friendly landing pages to improve conversion rates and support paid marketing campaigns.

  • Content Marketing for Lead Capture

Create engaging gated content (eBooks, destination guides, webinars) to support lead magnets and email drip campaigns.

  • Social Media Advertising & Engagement

Run targeted paid campaigns and grow visibility across platforms like Instagram, Facebook, and YouTube. Improve social media profile reach and engagement.

  • A/B Testing & Experimentation

Test creatives, CTAs, landing pages, and messaging across channels to continually improve campaign performance.

  • Remarketing Campaigns

Implement remarketing strategies to re-engage users who haven't converted, using dynamic content and segmentation.

  • SEO & Organic Growth

Optimize website and blog content for high-intent travel keywords to drive organic lead acquisition.

  • CRM & Lead Nurturing

Coordinate with sales and CRM teams to ensure proper lead scoring, tracking, follow-up, and conversion.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, Communications, or related field.

  • Minimum 5–8 years of experience in digital marketing, preferably in the travel, hospitality, or e-commercedomains.

  • Demonstrated expertise in paid media, conversion rate optimization, and web analytics.

  • Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Hotjar, Mailchimp, and Zoho/HubSpot CRM.

  • Strong experience in social media marketing, performance tracking, and remarketing strategies.

  • Excellent written and verbal communication skills.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Data-driven mindset with a passion for optimizing digital funnels and maximizing ROI.

Incentives & Performance Criteria

Performance-based incentives will be offered based on:

  1. Increase in Conversion Rate and Marketing ROI

  2. Successful Conversion of Luxury & High-Budget Travel Clients

  3. Achievement of monthly and quarterly lead generation targets

  4. Quality of leads and their impact on overall sales pipeline growth

Industry: Travel Arrangements

Experience Level: Mid to Senior

Salary: Based on Experience + Incentives

Job Type: Full-time

Pay: ₹40, ₹70,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time

Work Location: In person

  • Performance Marketing Specialist

    2 weeks ago

    Janakpuri, Delhi, India Klever Marketing Full time ₹ 2,40,000 - ₹ 3,60,000 per year

    Job ResponsibilitiesOwn, manage & execute all digital campaignsBuild a brand in the digital spaceTo lead ROI-driven paid advertising efforts on Facebook, Google, and other ad platformsOwn the strategy, budget, execution, and maintenance of our digital channels - Google, Facebook, LinkedIn, etc.Performance Marketing Media Buying and Customer Acquisition on...

  • Business Development Executive

    6 days ago

    Janakpuri, Delhi, India Innovative Digital Marketing. Full time ₹ 2,00,000 - ₹ 4,00,000 per year

    Position: Business Development ExecutiveExperience: 1-4 YearsIndustry: Digital Marketing.Location: West Delhi, Janakpuri.Employment Type: Full-time.Mandatory: Have to travel Delhi or Outside Delhi too.About the RoleWe are looking for a dynamic and results-oriented Business Development Executive to join our digital marketing team. The ideal candidate should...

  • Digital Marketing Manager

    1 week ago

    Janakpuri, Delhi, India Digivance Solutions Full time ₹ 10,00,000 - ₹ 12,00,000 per year

    Job Title: Digital Marketing Manager**Location: Janakpuri*Experience:* 8+ Years*Employment Type:* Full-Time*Job Summary*The Digital Marketing Manager will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies that drive traffic, engagement, and conversions. The ideal candidate has a strong understanding of...

  • Digital Marketing Executive

    1 week ago

    Janakpuri, Delhi, India Ankit sehra and Associates Full time ₹ 1,20,000 - ₹ 3,60,000 per year

    About the RoleWe are looking for a passionate and creative Digital Marketing Executive to join our team. This internship will give you hands-on experience in online marketing, brand promotion, and lead generation across digital platforms.Key Responsibilities:Assist in planning and executing digital marketing campaigns across platforms (Google Ads, Meta Ads,...

  • Digital Marketing Manager

    1 week ago

    Janakpuri, Delhi, India Farepayer Pvt Ltd Full time ₹ 2,40,000 - ₹ 3,60,000 per year

    Digital Strategy Development:Develop and implement comprehensive digital marketing strategies.Analyze market trends and competitor activities to inform strategies.Content Marketing:Create, curate, and manage content for websites, blogs, social media, and other digital platforms.Collaborate with content creators to ensure high-quality, engaging content.SEO...

  • Digital Marketing Manager

    2 weeks ago

    Janakpuri, Delhi, India Red Earth Migration Pty Ltd Full time ₹ 4,20,000 - ₹ 8,40,000 per year

    Key Responsibilities:Plan, execute, and optimize multi-channel digital campaigns (SEO, SEM, Social Media, Email, Display Ads) for multiple clients.Work with cross-functional teams (designers, developers, content creators) to develop engaging and results-driven digital assets.Conduct keyword research, competitor analysis, and audience targeting for SEO and...

  • Digital Marketing Manager

    1 week ago

    Janakpuri, Delhi, India Divi Educare Vikaspuri Full time ₹ 4,20,180 - ₹ 4,86,179 per year

    We are looking for a Digital Marketing Manager who can accomplish the following tasks.Meta Ads RunSearch Engine OptimisationLead Generation for MBA programsGenerate leads through various channels like Facebook, InstagramCPCPPCWebsite DevelopmentContent WritingJob Type: Full-timePay: ₹35, ₹40,014.93 per monthBenefits:Cell phone reimbursementPaid sick...

  • ORM Specialist

    6 days ago

    Janakpuri, Delhi, India Go-Global Immigration Services Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Go-Global Immigration promotes intellectual variety by asserting that "people who share similar thoughts tend to agree." Divergent viewpoints often spark discussion and even a little conflict, which is just what's needed to deliver better services.Do you want to become a part of a flamboyant, fulfilling team? Engage with Go-Global Immigration Services to...

  • Senior Motion Graphic Designer

    2 weeks ago

    Janakpuri, Delhi, India Innovative Digital Marketing. Full time ₹ 25,00,000 - ₹ 40,00,000 per year

    Senior Motion Graphic DesignerLocation: West DelhiExperience: 4–8 YearsEmployment Type: Full-TimeRole OverviewWe are looking for a highly creative and technically proficient Senior Motion Graphic Designer with expertise in 2D animation, 3D animation (Optional), AI (Graphics & Videos)-enhanced design workflows, and advanced video editing. This role demands...

  • Jr. Digital Marketing Executive

    1 week ago

    Janakpuri, Delhi, India WOMSolutions Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    Hi,We, WOM Solutions are Delhi based Software company located in Janakpuri. We are looking for Digital Marketer intern or minimum 6 months experience on urgent basis. Please connect or send your CV asap.Regards,DeepakJob Types: Full-time, InternshipPay: ₹8, ₹15,000.00 per monthWork Location: In person