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Social Media Specialist – Meta Ads

2 weeks ago

Janakpuri, Delhi, India goin' my way travels Full time ₹ 30,00,000 - ₹ 60,00,000 per year

Company Overview

Goin' My Way Travels is a leading travel company based in Delhi, India, offering a wide range of travel products through online platforms, telephonic services, and retail outlets. Our mission is to make travel affordable, attainable, and exceptional. We are committed to delivering top-notch customer service at every stage of our customers' travel journey.

About the Role

We are seeking a skilled Social Media Specialist (Meta Ads) to manage, optimize, and scale paid advertising campaigns across Facebook & Instagram. The ideal candidate should have proven experience in lead generation, e-commerce growth, and ROI-focused ad campaigns.

Key Responsibilities

  • Plan, execute & optimize Meta (Facebook & Instagram) ad campaigns for lead generation & sales.
  • Conduct audience research, targeting, and retargeting strategies to maximize performance.
  • Develop A/B testing strategies for creatives, ad copies, and landing pages.
  • Monitor campaign performance & provide regular reports on KPIs, ROAS, and conversions.
  • Collaborate with the creative & content team to get engaging ad creatives.
  • Stay updated with the latest Meta Ads trends, policies & best practices.

Requirements

  • 3+ years of hands-on experience in Meta Ads campaign management
  • Proven track record of running lead generation & e-commerce campaigns
  • Strong analytical & reporting skills (Google Analytics, Meta Ads Manager)
  • Knowledge of funnel creation, retargeting & conversion optimization
  • Experience in working with a TRAVEL COMPANY (must have)
  • Experience in managing international projects & campaigns
  • Ability to manage multiple campaigns & budgets efficiently

Job Types: Full-time, Permanent

Pay: INR 40, ,000 per month

Work Location: In person

Job Type: Full-time

Pay: ₹30, ₹60,000.00 per month

Ability to commute/relocate:

  • Janakpuri, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Digital marketing: 5 years (Required)

Work Location: In person