 
						Social Media Specialist – Meta Ads
1 week ago
Company Overview
Goin' My Way Travels is a leading travel company based in Delhi, India, offering a wide range of travel products through online platforms, telephonic services, and retail outlets. Our mission is to make travel affordable, attainable, and exceptional. We are committed to delivering top-notch customer service at every stage of our customers' travel journey.
About the Role
We are seeking a skilled Social Media Specialist (Meta Ads) to manage, optimize, and scale paid advertising campaigns across Facebook & Instagram. The ideal candidate should have proven experience in lead generation, e-commerce growth, and ROI-focused ad campaigns.
Key Responsibilities
- Plan, execute & optimize Meta (Facebook & Instagram) ad campaigns for lead generation & sales.
- Conduct audience research, targeting, and retargeting strategies to maximize performance.
- Develop A/B testing strategies for creatives, ad copies, and landing pages.
- Monitor campaign performance & provide regular reports on KPIs, ROAS, and conversions.
- Collaborate with the creative & content team to get engaging ad creatives.
- Stay updated with the latest Meta Ads trends, policies & best practices.
Requirements
- 3+ years of hands-on experience in Meta Ads campaign management
- Proven track record of running lead generation & e-commerce campaigns
- Strong analytical & reporting skills (Google Analytics, Meta Ads Manager)
- Knowledge of funnel creation, retargeting & conversion optimization
- Experience in working with a TRAVEL COMPANY (must have)
- Experience in managing international projects & campaigns
- Ability to manage multiple campaigns & budgets efficiently
Job Types: Full-time, Permanent
Pay: INR 40, ,000 per month
Work Location: In person
Job Type: Full-time
Pay: ₹30, ₹60,000.00 per month
Ability to commute/relocate:
- Janakpuri, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital marketing: 5 years (Required)
Work Location: In person
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