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Performance Marketing Manager
2 weeks ago
About the Company:Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140 countries. We offer a convenient and diverse selection, from the newest release to timeless classics, all in one place. About the Role: We are seeking a dynamic and results-oriented Performance Marketing – Senior Associate.
The ideal candidate should have 2-4 years of experience in performance marketing, with a proven track record of driving improved ROI and ROAS.Key Responsibilities:Strategy: Work with team to determine a clear strategy for Paid Acquisition; own the strategy for remarketing. Which segments to targets, budgets, SOV, frequency, expected ROI, etc. Creatives and Ad copies: Work with creative team to design the content, messaging, landing pages, and creative angle for the ads.
Customer Acquisition: Manage existing / launch new campaigns to acquire new users for Driffle, while keeping a strong focus on ROI.Remarketing: Own remarketing strategy and campaigns via Google + Meta + Other channels. Execution of Campaigns: Setting up of new Ad campaigns. Daily Monitoring: Monitor daily and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
Optimization: Optimize campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROI.A/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies. Data Analysis: Review the data daily to ensure campaigns are meeting end goals and take actions accordinglyReporting: Build Weekly/Monthly reports and share them with stakeholders. Scale: Build for scale - be able to take the strategy and scale it.
Collaborate with cross-functional teams: Including creative, data analytics, and product, to align marketing strategies with business objectives. Explore other Growth Initiatives: There can be many other growth opportunities to explore. Being able to find new opportunities will be very important in this role.
Must-Have Skills:Strategy: Candidate should be able to create and execute strategies with scale. SKAN: In-depth knowledge of SKAdNetwork (SKAN) and experience in implementing SKAN-based measurement solutions. Google Ads: Comprehensive experience in managing diverse campaigns across Search Ads, Display, Demand Gen, YouTube, App Campaigns, etc.
Meta Ads: Reach, Conversion, Lead, traffic, App campaigns. Data Analytics: Strong analytical skills with the ability to translate data into actionable insights. Budgets: Worked on budgets of 50 Lacs to 3 crore per month.
MMP: Experience in working with Branch, Appsflyer, etc. Google Analytics: Proficiency in Google Analytics and other marketing analytics tools. Excel: Proficiency in Excel, including using advanced formulas, pivot tables, Vlookup, charts and data analysis techniques.
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