Performance Marketing Manager

2 days ago


Gurgaon, Haryana, India Pidge Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Experience Required: 4-8 Years

Location: Gurgaon

Department: Marketing

Reports To: Growth General Manager

About the Role

We are looking for a Performance Marketing Manager with strong expertise in SEO strategy and Paid Ads execution for B2B businesses. The ideal candidate will be responsible for driving qualified leads, improving conversion rates, and maximizing ROI through a mix of organic and paid channels.

Key Responsibilities

SEO Strategy

  • Develop and implement comprehensive SEO strategies aligned with business goals.
  • Conduct keyword research, competitor benchmarking, and content gap analysis for high-intent B2B search queries.
  • Optimize on-page and technical SEO for scalability and lead generation.
  • Guide and mentor the team in building quality backlinks through ethical and impactful outreach strategies.
  • Monitor organic traffic, rankings, and lead pipeline metrics; provide actionable insights.

Paid Advertising (B2B Focus)

  • Plan, launch, and manage PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other B2B channels.
  • Create and test ad creatives, landing pages, and audience segments to improve CTR, CPL, and conversion rates.
  • Manage budgets, track spend efficiency, and report ROI by campaign, channel, and funnel stage.
  • Optimize campaigns using advanced strategies such as bid adjustments, remarketing, account-based targeting, and WhatsApp Marketing.

Analytics & Reporting

  • Set up and manage tracking through Google Analytics, Tag Manager, and CRM integrations.
  • Prepare performance dashboards and present insights with recommendations for scaling.

Desired Skills & Experience

  • 68 years of experience in performance marketing with a B2B SaaS or services background.
  • Proven track record in SEO strategy (organic growth, technical SEO, content, authority building).
  • Hands-on experience in Google Ads, LinkedIn Ads, Meta Ads, remarketing, and WhatsApp Marketing.
  • Strong analytical skills with expertise in Google Analytics, Search Console, Tag Manager.
  • Added Advantage: Background in Logistics / Last-Mile Delivery industry.

KPIs for Success

  • Growth in organic traffic and keyword rankings in target B2B categories.
  • Increase in MQLs and SQLs from SEO and paid campaigns.
  • Improved CPL, CAC, and lead-to-pipeline conversion rates.
  • ROI on paid media spends aligned with quarterly targets.


  • Gurgaon, Haryana, India SBNRI Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Job Title: Performance Marketing ManagerLocation: Gurgaon, IndiaExperience: 2-5 years (preferably in fintech, e-commerce, or technology sectors)Role Overview:We're seeking a passionate and results-drivenPerformance Marketing Managerto spearhead and optimize marketing campaigns across digital platforms. This role requires hands-on management of key digital...


  • Gurgaon, Haryana, India FS Life (FableStreet | Pink Fort | March) Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Role: Performance Marketing ManagerLocation: Udyog Vihar, GurgaonExperience: 2-3 years of hands-on experience in Performance MarketingKey Responsibilities include but are not limited to● Completely own Performance Marketing for one of our brands● Managing end-to-end performance marketing campaigns● Plan, own, and execute all digital marketing...


  • Gurgaon, Haryana, India FS Life (FableStreet | Pink Fort | March) Full time

    Job DescriptionJob Role: Performance Marketing ManagerLocation: Udyog Vihar, GurgaonExperience: 2-3 years of hands-on experience in Performance MarketingKey Responsibilities include but are not limited toCompletely own Performance Marketing for one of our brandsManaging end-to-end performance marketing campaignsPlan, own, and execute all digital marketing...


  • Gurgaon, Haryana, India The Marcom Avenue Full time

    A 360degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics.Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business Brief :We are seeking a data-driven and ROI-focused Performance...


  • Gurgaon, Haryana, India Scalent Solutions Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Job Title: Performance Marketing Manager (D2C)Location: Gurugram, Haryana Experience: 3+ years of hands-on experience in performance marketing, with expertise in Google and Meta Ads campaigns. About UsA fast-growing mens personal care and wellness brand introducing first-in-industry products that are redefining grooming standards. With a presence in 8...


  • Gurgaon, Haryana, India The Wellness Co. Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Performance Marketing Manager | Google Ads & Meta Ads Expert | Wellness & Healthcare IndustryFull-Time | Gurugram (On-Site)Industry:Wellness, Healthcare, Lifestyle, Premium ServicesExperience Level:4–7+ Years | Performance Marketing / Digital GrowthAbout The Wellness Co.The Wellness Co., a venture of Rollins International Pvt. Ltd., is one of India's...


  • Gurgaon, Haryana, India Bit Canny Technologies Pvt. Ltd. Full time ₹ 3,47,52,693 per year

    About the Role:-We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for...


  • Gurgaon, Haryana, India DENTSU Full time

    We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring client satisfaction through continuous performance optimization and operational excellence....


  • Gurgaon, Haryana, India Shrestha Chauhan Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    * Develop product strategies.* Optimize website performance.* Lead performance marketing team.* Create and curation of content for campaigns.* Manage Facebook & Google ads.* Looking for someone who is deeply passionate and is very self drivenAnnual bonus


  • Gurgaon, Haryana, India Pidge Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    About the Role:Experience Required:4-8 YearsLocation:GurgaonDepartment:MarketingReports To:Growth General ManagerWe are looking for aPerformance Marketing Managerwith strong expertise inSEO strategyandPaid Ads executionfor B2B businesses. The ideal candidate will be responsible for drivingqualified leads, improving conversion rates, and maximizing ROIthrough...