Marketing Manager

7 days ago

Bengaluru, Karnataka, India Neuroglia Health Full time ₹ 4,00,000 - ₹ 12,00,000 per year

WHAT YOULL BE DOING

Campaign Planning & Execution

  • Plan and execute national and regional marketing campaigns for different MBBS batches (1st year to interns)
  • Align campaign goals with user journeys from awareness to engagement to conversion.

Community & Content Management

  • Maintain and grow Marrows community channels (WhatsApp, Telegram, Instagram).
  • Curate daily content - quizzes, polls, reels, and engagement posts aligned with student mindset and academic cycles.

Creative Development

  • Conceptualise and produce high-impact marketing creatives and reels using Canva and AI tools.
  • Collaborate with Marrow Marvels, student influencers, and zonal/regional teams, as well as cross-functional teams, to maintain a consistent and unified brand voice across all initiatives.

Regional & College-Level Marketing

  • Customise communication for different regions (South, North, West, East) and coordinate local activations.
  • Develop campus-level campaigns with college ambassadors and student influencers.

Performance & Insights

  • Track engagement metrics and campaign ROI.
  • Share insights to improve creative strategy and student experience.

WHAT WERE LOOKING FOR

Top 3 Must-Have Skills:

  • Canva Mastery – Ability to design creatives and quick campaign assets independently.
  • Generative AI Proficiency – Skilled in using tools like ChatGPT, Midjourney, and other AI tools for ideation, writing, and automation.
  • Campaign & Communication Strategy – Understanding of student psychology and the ability to craft messages that resonate with young medicos.

Bonus Skills:

  • Experience in digital/community marketing or brand storytelling.
  • Familiarity with the medical/edtech domain or student audience.
  • Basic video editing or content scripting experience.
  • Multilingual proficiency (South Indian languages preferred).

WHAT YOU'LL LOVE ABOUT THIS ROLE

  • You'll shape the voice of Marrow across thousands of medical students in India.
  • Work on campaigns that are creative, student-first, and impactful.
  • Collaborate with top minds in marketing, product, and medical education.
  • Be part of a mission that's helping future doctors achieve their dreams.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communication, or a related field (MBA preferred but not mandatory).
  • 1–3 years of experience in marketing, digital campaigns, or community management.

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