Sales Officer

3 days ago

Varanasi, Uttar Pradesh, India Dabur Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Achieve primary and secondary sales targets within the assigned territory.
  • Drive sales growth through efficient stockist and salesman management.
  • Ensure order booking, billing, and delivery efficiency in coordination with SSMs.
  • Implement Trade Marketing and BTL initiatives (schemes, promotions, visibility activities, etc.).
  • Monitor and enhance market coverage, ECO, bill cuts, line sold, and sales value performance metrics.
  • Oversee merchandising and visibility activities to ensure proper brand representation at retail outlets.
  • Coordinate POSM (Point of Sale Materials) allocation, placement, and utilization within the market.
  • Prepare and validate claims (trade schemes, display contests, etc.) as per company SOPs and submit on time.
  • Manage stockist administration, including SMR preparation, inventory tracking, and data updates in REACH.
  • Maintain and update sales reports and trackers accurately on daily/weekly/monthly basis.
  • Capture and report market intelligence competitor activities, pricing trends, and customer feedback.
  • Support in appointment and onboarding of new stockists as per company policies.
  • Ensure smooth coordination with ASM/RSM to align sales plans with regional business objectives.
  • Drive retail business growth and secondary sales for opportunity brands and NPD (New Product Development).
  • Support SSM incentive achievement by guiding and monitoring their sales performance.
  • Address and resolve market issues, conflicts, and objections effectively to ensure business continuity.

Preferred candidate profile

  • Must have experience in Food or Beverage industry
  • Must have work experience at Varanasi.
  • Must be graduate in any discipline.

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