D2C Lead

3 days ago

Mumbai, Maharashtra, India blinkdigital Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Location: Mumbai (Hybrid)
Experience: 7–8 Years
Reports to: VP – Media (Blink Digital)

About Blink Digital

At Blink Digital, we bridge the gap between creativity and performance. We've helped some of India's most ambitious brands scale through creative-first performance marketing — rooted in data, powered by insight, and optimized through experimentation.

We're now looking for a D2C Lead to lead our growing portfolio of direct-to-consumer brands — driving measurable business growth across Meta, Google, and emerging digital platforms.

Role Overview

As the D2C Lead, you'll shape and execute the media vision for a diverse set of D2C brands. You'll work closely with founders and marketing leaders to build scalable growth strategies that blend creativity, performance, and profitability — turning thumb-stopping content into business outcomes.

Key Responsibilities

  • Own and lead end-to-end media strategy across Meta and Google — from acquisition to retention.

  • Partner directly with founders and growth teams to align business goals with media strategy.

  • Build, mentor, and inspire a team of high-performing media planners and buyers.

  • Collaborate cross-functionally with creative, content, and tech teams to deliver creative-first performance campaigns.

  • Analyze campaign data to uncover actionable insights and guide continuous optimization.

  • Stay ahead of trends, beta features, and new ad formats — especially across Reels and YouTube.

  • Contribute to new business pitches and help expand Blink's D2C and startup portfolio.

  • Ensure account profitability and deliver strong ROI across all client engagements.

Who You Are

  • 7–8 years of experience in performance marketing, with deep expertise across Meta and Google ecosystems.

  • Proven track record of driving growth for D2C brands — either on the agency or client side.

  • Strong command over CAC, ROAS, LTV, and retention metrics.

  • Confident in leading strategic discussions with founders and senior marketers.

  • Skilled in audience segmentation, full-funnel media planning, and attribution modeling.

  • A creative storyteller who values experimentation and innovation as much as efficiency.

  • A proactive leader who thrives on data-driven decisions and fast-paced environments.



Why Join Blink

  • Join one of India's most innovative media teams, redefining creative-first performance marketing.

  • Work directly with category-defining brands and ambitious founders.

  • Be part of a culture that celebrates experimentation, learning, and real impact over vanity metrics.

  • Build and lead a specialized D2C vertical, shaping the future of Blink's media practice.


 

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