Marketing Lead
1 week ago
We are a new age men's lifestyle marketplace creating a destination for fashion, grooming, accessories and brands focused on the modern Indian man. We are content first and community driven.Responsibilities
- Build brand strategy, tone and communication
- Lead launch planning and execution
- Develop content strategy for Instagram, Reels, YouTube and social platforms
- Create and manage influencer and creator collaborations
- Build a community of early adopters
- Track analytics, manage campaigns and drive growth
- Work with design, video, agency partners and production teams
- Hire and lead a small team as the brand scalesPreferred Experience
- 4 to 8 years in marketing, brand or content
- Experience with lifestyle, fashion, grooming or digital first D2C brands is a plus
- Strong understanding of social media, trending formats, content structures, hooks and storytelling
- Ability to take ownership and execute independently in a fast environment
- Excellent written and verbal communication
Job Types: Full-time, Permanent
Pay: ₹55, ₹65,000.00 per month
Benefits:
- Food provided
Work Location: In person
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