Marketing Lead

1 week ago


Mumbai, Maharashtra, India Sawariya Futureworks Limited Full time ₹ 5,50,000 - ₹ 6,50,000 per year

We are a new age men's lifestyle marketplace creating a destination for fashion, grooming, accessories and brands focused on the modern Indian man. We are content first and community driven.Responsibilities

  • Build brand strategy, tone and communication
  • Lead launch planning and execution
  • Develop content strategy for Instagram, Reels, YouTube and social platforms
  • Create and manage influencer and creator collaborations
  • Build a community of early adopters
  • Track analytics, manage campaigns and drive growth
  • Work with design, video, agency partners and production teams
  • Hire and lead a small team as the brand scalesPreferred Experience
  • 4 to 8 years in marketing, brand or content
  • Experience with lifestyle, fashion, grooming or digital first D2C brands is a plus
  • Strong understanding of social media, trending formats, content structures, hooks and storytelling
  • Ability to take ownership and execute independently in a fast environment
  • Excellent written and verbal communication

Job Types: Full-time, Permanent

Pay: ₹55, ₹65,000.00 per month

Benefits:

  • Food provided

Work Location: In person



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