Email Marketing Specialist

2 days ago

Mumbai, Maharashtra, India MARKETING MOVES Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Remote

Type:
Full-time

Target Markets:
India + Tier-1 Countries (US, UK, UAE, Canada, Australia)

About the Role

We're looking for a
high-impact Email Marketing Specialist
who knows how to turn words into results specifically,
emails into meetings and meetings into clients
.

This role goes beyond newsletters and automations.

You'll be the voice that introduces our content-driven company to potential partners, agencies, and brands worldwide driving meaningful conversations, collaborations, and conversions through smart outreach, personalization, and strategy.

Key Responsibilities

  • Build, manage, and execute
    cold and warm email campaigns
    aimed at generating business meetings and client conversions.
  • Research and segment target lists across
    brands, agencies, and marketing teams
    in India and Tier-1 markets.
  • Craft high-performing
    personalized email sequences
    (from subject lines to CTAs) that get responses, not spam flags.
  • Develop and optimize
    drip campaigns
    ,
    follow-ups
    , and
    nurture flows
    for consistent engagement.
  • Track open rates, response rates, and conversions to continuously
    A/B test and improve
    results.
  • Maintain a clean CRM/database and ensure accurate tracking of outreach performance.
  • Collaborate with leadership and strategy teams to identify new client categories and regions to target.
  • Stay updated on
    email deliverability, compliance, and engagement trends
    across global markets.

Requirements

  • 3–5 years of experience in
    email marketing, lead generation, or outbound communication
    .
  • Proven success in
    cold email outreach
    that led to meetings, partnerships, or client deals.
  • Strong command over
    email copywriting
    — personalization, tonality, hooks, and storytelling.
  • Experience with tools like
    Lemlist, Instantly, HubSpot, Mailshake, Apollo, or Woodpecker
    .
  • Understanding of
    email warm-up, domain reputation, and inboxing best practices
    .
  • Excellent written English, must adapt tone for
    Indian and global audiences
    .
  • Highly organized, self-driven, and results-oriented.

Bonus Points

  • Experience working with
    marketing, media, or creator-led companies
    .
  • Understanding of
    LinkedIn + Email integration
    for outbound funneling.
  • Creative thinking ability to blend strategy and storytelling to make outreach stand out.

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