Social Media Marketing Specialist

3 weeks ago

Mumbai Maharashtra India, Maharashtra Senate Marketing Pvt. Ltd. Full time

Company DescriptionSenate Marketing is a performance-led, full-service digital agency and a Google Partner. We combine strategic insight, creative storytelling, and media precision to deliver result-driven campaigns. We help brands across automotive, fashion, real estate, and more, scale growth and win hearts. Based in Mumbai, our close-knit team of 20+ professionals is dedicated to smart and scalable marketing solutions. Whether driving conversions or launching new campaigns, we're your digital partner for impactful marketing.Role DescriptionThis is a full-time on-site role for a Social Media Specialist located in Mumbai. The Social Media Specialist will be responsible for:Creating social media calendarsIdeating on new and trending creative strategies for increasing engagement on social media platformsMaintaining all social media channels for all the clients.Responding to any mentions, messages over social media platforms like Instagram, Facebook, X, Pinterest, YouTube and Google+ and engage with the social media usersProducing a consistent brand message across all the social media channels.Regular monitoring of the competitor’s social media pages and creating analysis reports.Producing high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web & social media copiesServing as an exemplary writer, consistent with our client’s tone and mission. You write clean, concise, well-polished copyEditing content produced by the team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishingBuilding and maintaining editorial calendar and written guidelinesStaying up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendarWorking closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our client’s core benefits properly and consistentlyInteracting with graphic designers and internal team members to create and review all content & ensure a consistent messageAssisting with the general day to day administrative tasks.Coordinating social media messages with advertising departments, the brand management team, and annual company goals.Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor data.Attending select events to do a Facebook Live, and Instagram story to give it a Digital boost.Collaborating with the digital marketing team to align social strategies with overall marketing goals, analyzing performance metrics, and optimizing content for better reach and engagement.QualificationsProficiency in Social Media Marketing and Social Media Content Ideation & CreationExperience in Digital Marketing and overall Marketing strategiesStrong Communication skillsExcellent analytical skills and ability to interpret social media metricsAbility to work collaboratively in a team-oriented environmentExperience with social media management tools is a plusBachelor's degree in Marketing, Communications, or a related field

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