Sales and Marketing Lead
3 days ago
Job Title: Sales & Marketing Lead (D2C Brand)
Location: Mumbai
Key Responsibilities:
- Execute go-to-market strategy for the D2C launch
- Build and manage performance marketing campaigns (Meta, Google, emerging platforms)
- Drive sales growth via website, marketplaces, and strategic partnerships
- Develop content and brand marketing strategies (storytelling, influencers, community)
- Lead customer acquisition, retention, and CRM (email, WhatsApp, loyalty programs)
- Optimize sales funnels, track KPIs, and scale successful initiatives
- Collaborate with product and design teams for market fit and brand resonance
Requirements
- 4–7 years' experience in D2C marketing & sales (FMCG, nutraceuticals, or lifestyle brands preferred)
- Strong expertise in digital marketing and performance growth
- Proven record of scaling online sales from launch/early stage
- Understanding of consumer insights, e-commerce trends, and growth tactics
- Self-starter able to build and lead a team
- Passion for health, fitness, and wellness a plus
Benefits
- Opportunity to build a brand from the ground up
- Fast-paced, entrepreneurial environment
- Competitive salary + performance incentives
- Growth into leadership roles
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