D2C Executive
2 days ago
This is for one of Indias leading mens health and wellness brands, funded by some of the leading early stage consumer & healthcare investors in the country.
Our goal is to change the sexual health and wellness landscape in India by creating a leading consumer healthcare company and we are looking for key team members to be part of this journey
Responsibilities:
- Plan, execute, and manage end-to-end DTC marketing campaigns across channels, ensuring alignment with revenue goals.
- Optimize campaigns on platforms like Facebook, Google, and marketplaces for maximum ROAS and customer acquisition.
- Develop and execute marketing campaigns for major marketplaces including Amazon, Flipkart, Myntra, and Ajio.
- Enhance performance through A/B testing, audience targeting, and creative optimizations.
- Collaborate with internal teams to optimize the D2C website for user experience, conversions, and continuous improvement.
- Expertise in campaign optimization, budget management, and customer segmentation.
Qualifications:
- Proven experience in managing and optimizing DTC performance marketing channels (Facebook, Google, Amazon, Flipkart, etc.).
- A track record of achieving exceptional performance metrics (e.g., ROAS, CTR, CAC reduction).
- Expertise in campaign optimization, budget management, and customer segmentation.
Package Details
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