Retentions Marketing Manager for a D2C Wellness Brand

5 hours ago


Mumbai, Maharashtra, India NetSysCon Consulting Full time ₹ 10,000 - ₹ 50,000 per year
We are looking for a Retentions Marketing Manager for a series A funded D2C Wellness Brand. Reports to- GM Marketing
Job Profile: Retention Marketing Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove Automate communication sequences using Email, SMS, WhatsApp, push notifications Strategy & Execution Generate revenue through repeat purchases, cross-sell, upsell to online customers Setup rule-based customer journeys for e-commerce customers Analytics Nurture B2C customer base using monthly cohorts analysis Segment & retain customers using RFM analysis Intuition & data-driven approach to analyze consumer behavior and drive actions Analyze transaction data, curate consumer insights to retarget across channels, products Analyze campaign & website transaction data to build consumer journey
Requirements: 5+ years experience in B2C ecommerce, SaaS, digital & analytics companies Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory) Strong analytical mindset with data driven decision making Highly digital tools savvy to drive performance
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