Manager D2C E-Commerce

5 days ago

Mumbai, Maharashtra, India Being Human - Four Aces Fashion House Pvt. Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Summary

Responsible for managing and scaling the Direct-to-Consumer (D2C) Ecommerce business.

The role involves end-to-end ownership of the website, digital marketing campaigns, SEO/SEM, CRM, and ensuring a seamless customer journey across digital touchpoints to maximize revenue, conversion, and brand visibility.

Detailed Responsibilities

  • Manage and optimize end-to-end website operations on Shopify.
  • Drive SEO (on-page and off-page) to increase website traffic and rankings.
  • Plan, execute, and monitor performance marketing campaigns (Google, Meta, Marketplace Ads).
  • Execute Omni-channel campaigns including Google My Business (GMB) and Meta platforms.
  • Manage CRM for website: customer segmentation, retention campaigns, loyalty programs.
  • Oversee UI/UX improvements to enhance customer journey and conversion rate.
  • Analyze website performance, marketing ROI, and provide actionable insights.
  • Collaborate with design, product, marketplace, and logistics teams for smooth operations.

Desirable Attributes

  • Strong analytical mindset with ROI-driven approach.
  • Excellent communication and presentation skills.
  • Creative thinker with ability to ideate campaigns and solve problems.
  • Adaptability to fast-paced Ecommerce environment.
  • Team player with leadership potential.

Qualification (Minimum)

  • Graduate in Marketing / Business / Commerce / IT
  • MBA in Marketing Digital preferred

Skills

  • Hands-on Shopify management
  • Expertise in SEO, SEM, Google Ads, Meta Ads
  • Knowledge of Omni-channel marketing & CRM tools
  • Strong command over Analytics (Google Analytics, Meta Business Suite, Shopify reports)
  • Understanding of UI/UX principles and customer journey mapping
  • Proficiency in MS Excel PowerPoint for reporting

Competencies Required

  • Strategic thinking with execution focus
  • Data-driven decision making
  • Leadership & cross-functional collaboration
  • Customer-centric mindset
  • Result orientation & accountability.

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