Channel Sales Manager – Frozen Food Division

4 days ago

Noida, Uttar Pradesh, India Tegh Agro Foods Pvt Ltd Full time ₹ 25,000 - ₹ 35,000 per year

Company Description

At
Tegh Agro Foods Pvt Ltd aka TASTIGO our homegrown BRAND
, we are passionate about sharing
authentic Indian flavors
with the world. As a trusted name in the
frozen food industry
, we specialize in crafting
high-quality, ready-to-eat Indian delicacies
that offer
the perfect blend of taste, tradition, and convenience
.

TASTIGO
is our flagship brand, created to bring the magic of
India's favorite frozen snacks
to global consumers. From the
crispy Punjabi Samosa and flavorful Hara Bhara Kabab to delicious Vegetable Momos and zesty chutneys
, every bite is a taste of home, wherever you are.

With a strong international presence, we have successfully exported our products to
the United States, Canada, the United Kingdom, Germany, and Australia
, bringing the
authentic flavors of India to homes across the world
.

Role Description

Location:
Delhi- NCR, Uttarakhand, Uttar Pradesh, Rajasthan

Experience:
3–8 years |
Industry:
FMCG / Frozen or Chilled Foods

Salary expectation:
25K to 35K

Role Overview

We are looking for a Channel Sales Manager to drive sales and distribution for our frozen food portfolio (ready-to-eat snacks & vegetables) across traditional trade, modern trade, HORECA and institutional channels.

Key Responsibilities

  • Appoint, manage and grow distributors/stockists in assigned territories.
  • Achieve monthly/quarterly/annual sales targets (primary & secondary).
  • Drive distribution expansion and active outlets; improve in-store availability & visibility.
  • Plan & execute trade promotions, schemes and channel-wise sales strategies.
  • Oversee order-to-cash cycle, stock replenishment, billing and distributor ROI/margins.
  • Ensure retail execution: planogram adherence, FIFO, freezer hygiene & temperature compliance.
  • Track sales performance, inventory, fill rates and provide weekly/monthly reports.
  • Use data to forecast demand and manage seasonal fluctuations.

Requirements

  • Bachelor's degree in Business, Marketing or related field.
  • 3–8 years in FMCG channel sales, preferably frozen/chilled foods.
  • Strong understanding of cold-chain logistics & frozen food retail operations.
  • Proficient in MS Excel, CRM tools & sales reporting.
  • Excellent communication, negotiation & distributor management skills.
  • Target-driven, analytical, and willing to travel frequently.

Key KPIs

  • Sales target achievement (primary & secondary)
  • Distribution expansion & active outlets
  • Modern trade & HORECA penetration
  • Freezer utilization & planogram compliance
  • Distributor performance (ROI, fill rate, inventory days)
  • To Apply:
    Send your CV to , with subject
    "Channel Sales Manager – Frozen Food

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