Business Development Manager

Age: Below 40 years

Must have strong experience in hardcore sales/direct sales/revenue generation (B2B/B2C)

Role Definition:

Business Development Manager is responsible to achieve revenue goals and building strong client relationship.

Responsibility Deliverable:

1. a) Lead Generation/CRM/ Fact Finding
2. b) Calls & Setting Up Meetings
3. c) Post Sales & Meetings
4. d) Developing skills & knowledge to go to next level

Tasks & Activities

Lead Generation/CRM/ Fact Finding Lead Generation) - Collecting leads by doing Market visits, cold calling, clicking boards, searching on google, handling inbound calls, asking for references, working on flyers, working on old adver7sers, searching through social media, visiting events/exhibi7ons, and networking.

Fact Finding by finding details about the business online including product & services/Decision makers/geography, target audience, current marke7ng campaigns.

CRM- Check CRM for lead duplicity, add unique leads, in case lead isfound in the CRM, speak to the assigned sales person to change lead owner. Update CRM daily.

Calls & Setting Up Meetings Call & Generate Meetings - Achieve weekly call target and number of Meetings based on conversion percentage set during sales plan. After first call, send video message introducing yourself to the client.

Presentations - Meetings the clients and follow the sales Meetings framework and incase of closed won, share the contract form. In case not closed, send proposal along with company profile by email & follow up preferably through mails, follow up you get another mee7ng or closure.

Post Sales & Marketing

• Booking: After closing, send booking details to accounts, and add details in control file.
• Ad Design: Collecting inputs for ad design and sharing them with DTP team along with
• Production form.
• Confirm ad design in specific edition pages shared by DTP team.
• Communication: Add important addresses to the distribution list to make sure copies is going to the client. Send photo of the actual printed page where the ad is published to the client.
• After printing send copies & share invoices with the clients. Confirm after sending copies to
• the client.
• Follow up for creative changes in advance.
• Developing skills & knowledge to go to next level Attend and participate in weekly Mock calls & training sessions

Create PRE plan

Measurement Metrics:

Revenue Generated

No. Of New Calls and Meetings

No. Of Sales Trainings Attended

Skills:

• Prospecting & Lead Generation - Skilled in cold calling, market visits, identifyingLeads from boards/social media/events Client Negotiation & Closure: Proficient in handling key accounts, strategic deals, And objections.
• CRM Proficiency: Adept in using CRM tools to track sales activities and maintain
• Accurate data.
• Analytical Thinking: Ability to analyze sales data to identify trends, gaps, and Solutions.
• Process Implementation: Competent in standardizing and enforcing sales processes.
• Effective Communication - Ability to articulate value proposition clearly via phone, in person,
• In addition, video messages Presentation & Persuasion Competent in presenting the magazine and convincing Clients through structured sales pitches
• Time & Task Management Handling multiple leads and tasks across the sales cycle
• (Booking, design coordination, CRM updates)
• Follow-up & Closure Consistent in maintaining contact with potential clients and
• Pushing toward closure Collaboration Coordinates effectively with DTP, accounts, and distribution teams
• Mathematical Calculations: Should be proficient in doing basic Mathematical Calculations

Knowledge:

• Sales Funnel Dynamics: Deep understanding of micro and corporate B2B advertising sales cycles.
• Performance Metrics: Knowledge of how to track and use KPIs like lead-to-sale ratio, Average ticket size, and CRM utilization.
• Sales Strategy Execution: Understanding of how to roll out and monitor strategic Plans in local markets.
• Understanding of Local Market Dynamics Deep awareness of businesses operating in the locality (by sector: education, retail, healthcare, F&B, etc.)
• Advertising and Media Knowledge
• • Basics of how advertising works, media buying, and value of hyperlocal reach
• Client Segmentation & Buyer Personas Ability to differentiate between types of Advertisers (small businesses vs. large brands) and tailor pitch accordingly CRM & Digital Tools Proficiency - Familiarity with CRM systems, email marketing Tools, social media search techniques, etc.
• Print Production & Distribution Processes General knowledge of how ads are Designed, approved, and printed; understanding of deadlines and distribution cycles Traits:
• Accountability: Takes ownership of own performance and outcomes.
• Adaptability: Can thrive in a dynamic, target-driven, high-interaction environment.
• Attention to Detail: Ensures accuracy in reporting, CRM entries, and sales follow-ups.
• Empathy: Understands and supports the needs of team members and clients alike.
• Persistence & Resilience Doesnt get discouraged easily; follows up until closure
• Curiosity Eager to learn about new businesses and industries in the community Proactivity Takes initiative to generate leads, create opportunities, and resolve client queries before escalation

Motive:

• Achievement Orientation: Driven to meet and exceed revenue goals consistently.
• Self-Development: Motivated to grow and learn for self-development Client Success: Passion for ensuring customer satisfaction and long-term relationships.
• Continuous Improvement: Eager to identify process inefficiencies and improve systems.
• Recognition Seeking Takes pride in client appreciation and positive feedback Service-Driven - Finds fulfillment in genuinely helping small businesses grow through effective advertising Growth Mindset - Willing to participate in training and take feedback to improve Autonomy - Desires some freedom to explore leads, design plans, and close deals Independently

Self-Image:

• Community Connector Views themselves as a local ambassador connecting businesses with residents
• Trusted Advisor Believes in building long-term client relationships beyond a onetime Sale Professional Representative Takes pride in being the face of the magazine in meetings and presentations
• Continuous Learner Identifies as someone who is improving and upskilling to reach the next career level.