Conversion Rate Optimization Officer

4 days ago

Ahmedabad, Gujarat, India IceCube Digital Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description:

IceCube Digital is a leading web design, web development, and mobile app development agency with over 10 years of experience. We specialize in delivering projects using Magento, Shopify, WordPress, PHP, Joomla, Typo3, and mobile app technologies. Our dedicated team takes pride in providing exceptional services to our valued customers, as evidenced by the great testimonials we receive.

Job Details:

Location - S.G. Highway, Ahmedabad

Work from office

Experience - 2 to 3 years

Key Responsibilities:

  • Analyze website performance metrics (traffic, engagement, conversion) and identify opportunities for optimization.
  • Develop and execute A/B and multivariate tests to improve conversion rates and lead quality.
  • Collaborate with the marketing, design, and product teams to enhance UX, landing page design, and user flows.
  • Leverage tools like 
    Google Analytics 4, Hotjar, Google Optimize/VWO, and Tag Manager
     to gather insights and track performance.
  • Work closely with the SEO and paid media teams to align CRO strategies with acquisition goals.
  • Implement 
    AI-driven personalization and behavioral targeting
     to deliver customized user experiences.
  • Present data-backed recommendations to improve website performance and ROI.
  • Stay up to date with the latest CRO, UX, and digital marketing trends for 2025 and beyond.

Required Skills & Qualifications:

  • 2–3 years of hands-on experience in CRO, UX optimization, or digital performance marketing.
  • Proven success improving website conversions or revenue through testing and data-driven decision-making.
  • Strong understanding of 
    user psychology, funnel optimization, and website analytics
    .
  • Familiarity with 
    GA4, GTM, Looker Studio, Optimizely, Hotjar, VWO, HubSpot, or similar tools
    .
  • Working knowledge of 
    HTML/CSS and website CMS platforms (e.g., WordPress, Magento, Shopify)
     is a plus.
  • Excellent analytical, creative, and communication skills.
  • A growth mindset with curiosity to experiment, learn, and iterate fast.

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