Conversion Rate Optimisation Specialist

5 days ago


Ahmedabad, Gujarat, India Lucent Innovation Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: CRO Specialist (Conversion Rate Optimisation Specialist)

About the Role :

We're looking for a CRO with proven Shopify experience to lead e-commerce optimization initiatives and manage Shopify-based projects. This role combines strategic A/B testing, user journey analysis, and efficient project execution to drive conversions and business growth.

Key Responsibilities :

  • CRO Strategy: Lead A/B testing, analyze user behavior, and optimize customer journeys to improve conversions on Shopify platforms.
  • Project Management: Plan and execute Shopify projects, oversee app integrations, theme updates, and cross-functional team collaboration.
  • Data Analysis: Monitor performance metrics using Shopify Analytics, Google Analytics, and other tools to inform strategic decisions.
  • Stakeholder Communication: Work closely with design, development, and marketing teams to align strategies and ensure timely delivery.

Skills & Experience :

  • 3+ years managing Shopify e-commerce projects.
  • Strong experience in CRO methodologies, A/B testing, and data analysis.
  • Proficiency with Shopify admin, reporting, and app integrations.
  • Familiarity with tools like Google Analytics, Hotjar, or Google Optimize.
  • Excellent communication, leadership, and organizational skills.


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