Digital Marketing Specialist

Digital Marketing Specialist – Join Our Dynamic Team

Location: Ahmedabad (Local candidates preferred) - Onsite Position

Experience: Up to 2 years in the IT industry

Notice Period: Immediate Joiner

Key Responsibilities:

1.Search Engine Optimization (SEO)

• Conduct comprehensive keyword research and optimize content for improved search engine visibility.
• Strategize and execute on-page and off-page SEO techniques to enhance website rankings.
• Perform rigorous technical SEO audits and enhance website structure, speed, and mobile responsiveness.
• Analyze SEO performance through Google Search Console and Google Analytics.
• Devise content marketing strategies to boost organic traffic and domain authority.

2 Google Ads & PPC Campaigns

• Plan and execute Google Ads campaigns across various platforms including Search, Display, YouTube, Shopping & Performance Max.
• Conduct A/B testing on ad creatives, headlines, and landing pages for optimal performance.
• Optimize bidding strategies and budgets to ensure maximum ROI.
• Monitor campaign performance using Google Analytics & Google Tag Manager for conversion tracking.

3.Social Media Marketing (Meta, LinkedIn, X, Instagram, TikTok, etc.)

• Manage paid advertising campaigns on Meta (Facebook & Instagram), LinkedIn, TikTok, X (Twitter), and other social media platforms.
• Create compelling social media content (posts, reels, stories, ads) to drive engagement and enhance brand visibility.
• Utilize Meta Business Suite, LinkedIn Analytics, and other tracking tools to monitor performance.
• Implement retargeting strategies and lookalike audience campaigns for increased conversions.

4.Email Marketing & Automation

• Design and execute targeted email marketing campaigns using platforms like Mailchimp, HubSpot, Klaviyo, or Active Campaign.
• Develop personalized email sequences, newsletters, and drip campaigns to nurture leads.
• Segment email lists and conduct A/B testing to optimize open rates and CTR.
• Analyze email performance metrics and make data-driven optimizations.

5.Content & Branding Strategy

• Collaborate with content writers & designers to create compelling marketing materials.
• Develop SEO-aligned blog posts, landing pages, and lead magnets.
• Ensure brand consistency across all marketing channels.

6.Analytics & Performance Tracking

• Monitor and analyze performance metrics using Google Analytics, Facebook Pixel, LinkedIn Insights, and other analytics tools.
• Generate detailed performance reports and recommend optimizations.
• Track key KPIs such as CTR, ROI, CPC, CPA, and conversion rates.

7.Conversion Rate Optimization (CRO)

• Conduct A/B testing on landing pages and optimize CTAs, forms, and layouts.
• Enhance website UX to boost engagement and reduce bounce rates.
• Utilize heatmaps and session recordings for in-depth user behavior analysis.

8.Lead Generation & Funnel Optimization

• Develop and implement lead generation campaigns through Google, Meta, LinkedIn Ads & Email Marketing.
• Optimize sales funnels and monitor customer journeys for improved conversion rates.
• Implement marketing automation tools for lead nurturing and retargeting.

Required Skills & Tools Proficiency:

• Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
• Google Analytics, Google Search Console, Google Tag Manager
• Mailchimp, HubSpot, Klaviyo, ActiveCampaign
• SEO Tools (SEMrush, Ahrefs, Moz)
• WordPress, Shopify, Wix (Basic Website Optimization)
• A/B Testing Tools (Optimizely, Google Optimize)

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