Performance Marketing

2 days ago

Ahmedabad, Gujarat, India Disha Life Style Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position Overview

We are seeking a highly skilled and data-driven
Performance Marketing & Website Manager
to oversee digital marketing campaigns, optimize online sales performance, and manage our e-commerce website for our ladies' garment brand. This role requires strong analytical abilities, hands-on campaign management experience, and a deep understanding of e-commerce user experience, website operations, and fashion-centric branding.

Key Responsibilities

1. Performance Marketing

  • Plan, execute, and optimize paid campaigns across
    Meta Ads, Google Ads, Instagram, and other relevant channels
    .
  • Manage
    full-funnel performance
    —awareness, consideration, and conversion campaigns.
  • Conduct
    A/B testing
    for creatives, audiences, landing pages, and ad copy.
  • Monitor KPIs including
    ROAS, CPA, CTR, CPC, Conversion Rate
    , and generate regular reports.
  • Develop remarketing and retargeting campaigns to increase repeat purchases.
  • Collaborate with the creative team to produce engaging ad content tailored to women's fashion.
  • Manage
    influencer performance tracking
    where required.

2. Website Management & E-Commerce Operations

  • Oversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable).
  • Ensure product listings are accurate with
    high-quality images, descriptions, pricing, sizing, and inventory updates
    .
  • Improve
    user experience (UX)
    , website speed, and mobile responsiveness.
  • Coordinate with developers for technical updates, bug fixes, and feature improvements.
  • Implement
    SEO best practices
    —on-page, Meta tags, blogs, schema data, etc.
  • Set up and optimize
    conversion tracking, pixel integrations
    , and website analytics.
  • Manage homepage banners, promotional updates, festive campaigns, and new arrivals.
  • Work with operations team to ensure smooth order flow, COD verification, and logistic integration.

3. Data Analysis & Reporting

  • Track and analyse
    customer behaviour, funnel drop-offs, and buying patterns
    .
  • Maintain dashboards and weekly/monthly performance reports.
  • Recommend strategies based on data insights to increase sales and reduce CAC.
  • Perform competitive analysis for pricing, products, and promotions.

4. Growth & Strategy

  • Plan and execute
    sales campaigns, festive offers, and product launch strategies
    .
  • Optimize landing pages to improve conversion rate.
  • Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention.
  • Identify new digital channels and partnership opportunities.

Qualifications & Skills Required

  • Bachelor's degree in Marketing, Business, E-Commerce, or related field.
  • 2–5 years of experience in
    performance marketing
    , preferably in
    e-commerce or fashion industry
    .
  • Strong knowledge of
    Facebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools
    .
  • Hands-on experience with website management, tracking tools, pixel setup, and analytics.
  • Ability to analyse data and derive actionable insights.
  • Understanding of women's fashion trends and customer behaviour (added advantage).
  • Excellent communication, coordination, and project management skills.

Key KPIs

  • ROAS (Return on Ad Spend)
  • CAC (Customer Acquisition Cost)
  • Website Conversion Rate
  • AOV (Average Order Value)
  • Organic Traffic Growth
  • Repeat Purchase Rate
  • Campaign Performance Metrics

Work Environment

  • Full-time role
  • Office-based / Hybrid (as per company policy)
  • Fast-growing ladies' garment e-commerce brand

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