Performance Marketer

2 days ago

Ahmedabad, Gujarat, India IKON Marketing Consultants Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Location: Ahmedabad, Gujarat

Experience Required: Minimum 5+ years

Qualification: Graduate/Postgraduate in Marketing, Business, or related field (Digital Marketing certifications preferred)

Job Summary

We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel - from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities:

Campaign Strategy & Execution

-Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and other relevant platforms.

-Optimize campaigns with respect to targeting, bidding strategy, budget allocation, and ad creatives.

-Manage remarketing, lookalike, and interest-based campaigns.

Funnel Optimization & Experimentation

-Own the customer acquisition funnel and continuously identify bottlenecks and opportunities.

-Conduct A/B testing on creatives, landing pages, CTAs, and audience groups.

-Collaborate with product, design, and content teams to improve conversion flows.

Analytics & Performance Tracking

-Track KPIs such as CAC, ROAS, CTR, CPC, CPA, CVR, and retention metrics.

-Set up tracking and attribution using Google Analytics, Tag Manager, and CRM dashboards.

-Prepare weekly and monthly performance analysis reports.

Marketing Automation & Retention

-Implement automated workflows via email, SMS, WhatsApp & CRM journey calls.

-Manage lead scoring, segmentation, lifecycle journeys, and retargeting audiences.

-Work with internal teams to optimize re-engagement campaigns.

Cross-functional Collaboration

-Coordinate with design and content teams to develop high-performing creative assets.

-Work alongside the brand marketing and sales teams to align messaging and campaign goals.

-Suggest growth experiments based on data insights.

Key Skills & Competencies:

-Min 5+ years of experience with Google Ads, Meta Business Manager, YouTube Ads, LinkedIn Ads.

-Deep understanding of conversion tracking, attribution models, pixel setup, and event configuration.

-Strong analytical mindset with the ability to interpret data and drive decisions.

-Knowledge of marketing automation tools like HubSpot, Zoho, Mailchimp, WebEngage, or similar.

-Proficiency in Google Analytics 4, Tag Manager, Data Studio, Excel/Sheets.

-Ability to manage multiple campaigns simultaneously with strong time management skills.

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