Performance Marketing Executive

8 hours ago


Ahmedabad, Gujarat, India STREELIFESTYLE Full time ₹ 24,00,000 - ₹ 60,00,000 per year

Performance Marketing – Job Description

Position: Performance Marketing Executive / ManagerDepartment: MarketingLocation: Amraiwadi

Reporting To: Marketing Manager

Key Responsibilities:

  • Plan, execute & optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.
  • Manage campaign budgets efficiently to achieve maximum ROI and lower CAC.
  • Monitor and analyze performance metrics like CTR, CPC, ROAS, conversion rate, and daily spending.
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Create & test A/B ad copies, creatives, landing pages, and audience segments.
  • Work closely with the design team to develop effective ad creatives.
  • Track & report campaign performance using dashboards and analytics tools.
  • Implement SEO/SEM strategies to improve overall visibility and traffic.
  • Ensure proper pixel/UTM tracking and integration for accurate data.
  • Manage remarketing & retargeting campaigns to boost conversions.
  • Identify new trends and growth opportunities in digital marketing.
  • Coordinate with sales/e-commerce teams to improve lead quality & funnel performance.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, or related field.
  • 1–5 years of experience in performance marketing.
  • Strong knowledge of Google Ads, Meta Ads Manager, and other paid platforms.
  • Familiarity with Google Analytics, Google Tag Manager, and tracking tools.
  • Analytical mindset with strong data interpretation skills.
  • Experience with e-commerce marketing is an added advantage.
  • Strong communication and teamwork skills.

Key Performance Indicators (KPIs):

  • ROAS (Return on Ad Spend)
  • CAC (Customer Acquisition Cost)
  • Lead/Conversion Quality
  • Cost per Lead (CPL)
  • Campaign Optimization & Budget Management
  • Revenue growth through paid channels

Job Types: Full-time, Permanent

Pay: ₹25, ₹40,000.00 per month



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