App Store Optimization Specialist

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App Store Optimization Specialist (ASO)

We seek an experienced and dedicated App Store Optimization Manager who can effectively perform App optimization strategies on multiple platforms.

Experience:

• 2-5 Years

Responsibilities:

• To develop App Store Optimization (ASO) strategies to ensure our apps appear at the top of the search results in all the Online App stores.

• Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.

• Analyze competitors' performance on the Google Play Store and App Store to create a better ASO Strategy.

• Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement.

• Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods.

• Prove the effectiveness of the approaches and methods involved.

• Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.

• Develop and implement link-building strategies.

• Handle various Social Media Platforms for the App.

• Reviews Responses and Rating Analysis of Apps

• Stay updated on industry trends and the latest practices in ASO/SEO and Google/Apple algorithm updates.

• Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.

• Unique title creation using researched keywords and writing app descriptions.

Skills Required:

• 2-5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization – Must

• In-depth understanding of the app store and Play Store ecosystem.

• Must possess data-driven with strong problem-solving and analytical skills

• Understanding of Developer Console and app-related metrics

• Languages: English – Proficiency in both verbal Communication and Writing skills.

Essential Qualification:

• BCA/MCA, BSC IT / MSC IT , B.E- CS/ME-CS, B.Tech IT, PGDC IT, MBA-IT, Any graduate in IT (Computer), Phd (computer).