Senior SEO + ASO Specialist

7 days ago

Ahmedabad, Gujarat, India Aveosoft Pvt Ltd Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Position title

Senior SEO + ASO Specialist

Experience
Experience Required:
Minimum 5+ Years

Description
Aveosoft Pvt Ltd is a growing IT company that specializes in delivering innovative and scalable digital solutions. We work with global clients across industries to build impactful web and mobile applications. We're looking for a
Senior SEO + ASO Specialist
who can lead and execute strategies that drive traffic, visibility, and conversions across web and mobile platforms.

Responsibilities
Search Engine Optimization (SEO):

  • Develop and execute effective SEO strategies for websites and web applications.
  • Perform comprehensive keyword research to identify growth opportunities.
  • Optimize on-page elements (meta tags, headings, content, URL structure, schema, etc.) for search engine visibility.
  • Manage off-page SEO efforts including link building, outreach, and content promotion.
  • Conduct technical SEO audits to identify and fix crawl, indexation, and performance issues.
  • Track, analyze, and report SEO performance using Google Analytics, Search Console, and other SEO tools.

App Store Optimization (ASO)

  • Plan and execute ASO strategies to improve app visibility and downloads on Google Play and Apple App Store.
  • Conduct competitor and keyword analysis specific to app marketplaces.
  • Optimize app titles, descriptions, screenshots, icons, and other metadata.
  • Collaborate with the design and development team to improve app conversion rates.
  • Monitor app performance metrics and rankings and implement continuous improvement tactics.

Qualifications

  • Bachelor's degree in Marketing, IT, or related field.
  • Minimum 5 years of proven experience in SEO and ASO.
  • Strong understanding of search engine algorithms and ranking factors.
  • Hands-on experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, AppTweak, or similar.
  • Excellent analytical, problem-solving, and communication skills.
  • Up-to-date with the latest SEO and ASO trends, algorithm updates, and best practices.
  • Experience collaborating with content, design, and development teams.
  • Experience in mobile app marketing and performance marketing.
  • Knowledge of paid campaigns (Google Ads, Apple Search Ads).
  • Understanding of analytics tools like Firebase and Mixpanel for app performance tracking.

Job Benefits

  • 5 days working
  • Friendly work culture and support for growth
  • Competitive salary
  • Work-life balance
  • Learning and development opportunities
    Medical benefits- Only shortlisted candidates will be contacted. Thank you for your interest in joining Aveosoft Pvt Ltd.

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