App Growth Manager

2 weeks ago

Ahmedabad, Gujarat, India PIXSTER STUDIO Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title:
 App Growth Manager - Paid Marketing

Location:
 Onsite - Ahmedabad

Experience:
 2 - 3 Years

Company:
 Pixster Studio

Role Overview:

We are seeking an experienced and data-driven App Growth Manager – Paid Marketing
 to lead performance marketing campaigns across 
Google Ads (UAC)
 and 
Apple Search Ads
. The ideal candidate will have 
2–3 years of hands-on experience managing large ad budgets
, with a proven track record of driving user acquisition, optimizing ROAS, and scaling campaigns for mobile apps.

You'll be a key player in the growth team, responsible for strategizing and executing paid campaigns to grow our app user base efficiently and sustainably.

Key Responsibilities:

  • Plan, execute, and optimize 
    paid user acquisition campaigns
     across Google UAC and Apple Search Ads.
  • Manage large-scale ad budgets with 
    ROI-first thinking
    .
  • Continuously 
    analyze campaign data
    , identify trends, and implement data-backed optimizations.
  • Conduct 
    A/B testing
     for creatives, keywords, and bidding strategies.
  • Collaborate with the design team for ad creatives and with the product team for growth alignment.
  • Regularly monitor and report 
    CAC, LTV, ROAS
    , and key growth KPIs.
  • Stay updated with the latest platform updates, ad formats, policies, and competitive trends.
  • Explore new user acquisition channels and tools to scale further.
  • Participate in 
    ASO (App Store Optimization)
     and its alignment with paid efforts.
  • Take ownership of the 
    full funnel growth
     – from installs to in-app conversions and retention

Requirements:

  • 2–3 years of experience
     in performance marketing for mobile apps (Android & iOS).
  • Proven expertise in 
    Google UAC
     and 
    Apple Search Ads
    .
  • Experience managing 
    high ad spends
     with a focus on performance and scalability.
  • Strong analytical skills; familiarity with tools like Firebase, Appsflyer, Google Analytics, and Excel.
  • Deep understanding of user behavior, mobile marketing metrics, and attribution.
  • Excellent communication skills and ability to work cross-functionally.
  • A proactive mindset and hunger to grow in a fast-paced app environment.

What We Offer:

  • Opportunity to work with a fast-scaling mobile app company impacting millions of users.
  • Competitive 
    salary
     and 
    performance-based perks
  • Ownership and autonomy in growth strategy.
  • Collaborative and innovation-driven work culture.
  • Long-term growth and leadership opportunities within the team.

Industry

  • IT Services and IT Consulting

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