Conversion Rate Optimization

1 day ago

Ahmedabad, Gujarat, India Krish Technolabs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

An analytical and creative CRO Specialist who owns the experimentation and optimization roadmap for our digital native clients. He/She will be responsible for identifying funnel inefficiencies, crafting hypotheses, designing and executing A/B and multivariate tests, analyzing outcomes, and driving actionable insights that improve conversion rates, user experience, and revenue performance.

This role bridges data analytics, UX insights, and marketing strategy — perfect for someone who thrives on experimentation and measurable impact.

What You'll Be Doing

  • Own and manage the CRO experimentation roadmap across client websites to consistently improve conversion rates.
  • Analyze user journeys, checkout funnels, and behavioral data to identify drop-offs and performance bottlenecks.
  • Use tools like GA4, Hotjar, and Microsoft Clarity to uncover user insights and friction points.
  • Build hypotheses backed by data and design A/B and multivariate tests using industry tools (VWO, Optimizely, , or AB Tasty).
  • Collaborate with UX/UI designers, developers, and marketing teams to implement test ideas and post-test improvements.
  • Track, analyze, and report performance metrics such as CVR, AOV, bounce rate, and funnel progression.
  • Document learnings, build a testing backlog, and contribute to best practices in CRO across the organization.
  • Stay updated on CRO trends, psychological triggers, and emerging tools that enhance online experiences.

What We'd Love To See

  • 7+ years of proven experience in Conversion Rate Optimization, experimentation, or website performance improvement, ideally in an eCommerce or digital agency setup.
  • Strong analytical mindset with knowledge of statistical testing methods, sample size calculation, and significance analysis.
  • Hands-on experience with:
  • A/B & Multivariate Testing Tools: VWO, Optimizely, , or AB Tasty
  • Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM)
  • Behavior Analysis: Hotjar, Crazy Egg, Microsoft Clarity, FullStory
  • Reporting: Google Data Studio, Looker Studio, or Power BI
  • Deep understanding of eCommerce KPIs — Conversion Rate, AOV, RPV, CLTV, and funnel metrics.
  • Strong grasp of UX principles and persuasive design to identify usability and friction points.
  • Excellent communication and presentation skills to translate insights into clear recommendations.
  • Basic technical awareness of HTML/CSS and website tagging will be a plus.
  • A mindset that's data-driven, detail-oriented, and curious — with a passion for measurable improvement.

It'd Be Great If You Had

  • Certifications in Google Analytics, VWO, or Optimizely.
  • Experience with personalization tools like Dynamic Yield, Nosto, or Segment.
  • Familiarity with CRO plug-ins for Shopify, Magento, or Adobe Commerce.
  • Interest in UX writing, neuromarketing, or behavioral psychology.

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