
Key Account Executive
3 days ago
Job Summary
The Key Account Executive - Off-Trade will support the execution of sales and visibility initiatives across key retail accounts, including wine shops, modern trade outlets, and state-run corporations. The role will ensure proper order management, in-store activation, branding compliance, and retailer engagement while supporting the Key Account Manager in driving business growth.
**Key Responsibilities**
- **Sales Support & Order Execution** Assist in achieving monthly sales targets by coordinating order booking, stock movement, and placement at key retail outlets.
- **Retailer Relationship Management** Build strong working relationships with wine shop managers and floor staff to ensure visibility, push, and brand preference.
- **POSM & Branding Implementation** Ensure timely deployment and upkeep of point-of-sale materials (standees, wobblers, danglers, signage) as per brand guidelines.
- **Stock & Display Audit**Regularly visit outlets to monitor product availability,stock rotation, shelf positioning, and competitive presence.
- **Market Intelligence Track** promotions, pricing, and branding activities of competing brands and share insights with the reporting manager.
- **Reporting & Documentation**Maintain accurate records of visits, order volumes, branding implementation, and campaign performance.
**Key Skills**
- Strong interpersonal and communication skills
- Basic understanding of sales, distribution, and retail channel dynamics
- Familiarity with point-of-sale branding and field execution
- Proficient in MS Excel and reporting formats
- Field-ready mindset with the ability to work independently
- Good follow-up and coordination skills
**Educational Qualifications**
- Bachelor's degree in Marketing, Business Administration, or related field
- MBA preferred
- Certification in Trade/Brand/Channel Marketing is a plus
**What We Offer**
- Competitive salary and incentive structure
- Travel and fieldwork allowances
- Opportunity to work with a fast-growing premium alcobev company
- Professional development and growth opportunities
- Exposure to national brand building and regional expansion
- Competitive salary and incentive structure
- Travel and fieldwork allowances
- Opportunity to work with a fast-growing premium alcobev company
- Professional development and growth opportunities
- Exposure to national brand building and regional expansion
Pay: ₹30,000.00 - ₹50,000.00 per month
**Benefits**:
- Health insurance
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
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