Gm Marketing

2 weeks ago

Gurugram Haryana, India MYTVS Full time

**Position Title**: General Manager - Marketing
**Location**: Gurgaon
**Role Overview**
The GM Marketing will lead the overall marketing function at myTVS, responsible for brand building, demand generation, digital presence, and e-commerce growth. He/she will manage a diverse team (digital, e-commerce, trade marketing, creative, customer service) and align all marketing activities to accelerate myTVS’s aftermarket parts & accessories business.
The role requires a strong bias towards **digital marketing and e-commerce strategy**, with the ability to translate plans into execution, while providing leadership and direction across the trade marketing team.

**Key Responsibilities**
- **Marketing Leadership & Strategy**:

- Define and execute the annual marketing plan across digital, e-commerce, and trade marketing.
- Ensure marketing objectives are aligned with sales and business growth goals.
- Build, mentor, and energize a 10-12 member marketing team.
- **Digital & Performance Marketing**:

- Lead performance marketing campaigns (Google, Meta, Amazon Ads) to drive ROI and leads.
- Strengthen social media presence, content strategy, and community engagement.
- Oversee analytics, reporting, and continuous optimization.
- **E-commerce & Online Sales**:

- Drive sales growth through Amazon, Flipkart, and other online marketplaces.
- Manage pricing, promotions, product listings, and reviews to win Buy Box and customer trust.
- Expand D2C (direct-to-consumer) initiatives via own website.
- **Trade & Channel Marketing (Secondary Role)**:

- Support distributor/retailer programs, POS materials, activations, and BTL campaigns.
- Collaborate with trade marketing team to align digital push with retail initiatives.
- **Brand & Communication**:

- Drive unified brand messaging across online/offline touchpoints.
- Oversee creative assets - video, graphics, campaigns.
- Support PR, events, and influencer marketing.
- **Cross-functional Collaboration**:

- Work closely with Sales, Product, and Customer Service teams.
- Partner with external agencies and vendors as required.
- **Experience**: 10-15 years in Marketing, with at least 4-5 years in **digital & e-commerce leadership roles**.
- **Industry Preference**: Consumer durables, auto aftermarket, FMCG, D2C brands, or similar industries with strong e-commerce play.
- Strong knowledge of **Amazon/Flipkart business management** (pricing, campaigns, buy-box strategies, account health).
- Demonstrated success in running **digital campaigns with measurable ROI**.
- Solid team management & leadership track record (handled 8-15 people).
- Trade marketing exposure is a plus, but not mandatory.

**Job Types**: Full-time, Permanent

Pay: ₹150,000.00 - ₹250,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

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