Performance Marketing Executive

6 days ago

Gota Ahmedabad Gujarat, India Logiminds Technolab LLP Full time

**Job Title**: Performance Marketing Executive (Meta & Google Ads)
**Location**: Ahmedabad, Gujarat (Work from Office)
**Company**: Logiminds Technolab LLP

**Job Type**: Full-time
**Experience**: 2-3 Years
**Industry**: SaaS / IT / Mobile App / Digital Product

**Job Summary**

**Logiminds Technolab LLP** is seeking a highly motivated and data-driven **Performance Marketing Executive** to manage and optimize paid marketing campaigns across **Meta (Facebook & Instagram)** and **Google Ads (Search, Display, YouTube)**. You’ll play a key role in driving high-quality lead generation, improving ROI, and scaling performance campaigns for our innovative digital products.

**Key Responsibilities**
- Plan, execute, and manage **Google Ads** campaigns (Search, Display, YouTube)
- Run and optimize **Meta Ads** campaigns (Facebook & Instagram)
- Track, analyze, and continuously improve campaign performance
- Build high-performing audiences using interests, behaviors, and lookalikes
- Set up conversion tracking via **Google Tag Manager** and **Meta Pixel**:

- Conduct **A/B testing** on creatives, landing pages, and audience targeting
- Monitor and report key performance metrics such as **CPL, CTR, ROAS**:

- Collaborate with the design team to develop impactful ad creatives
- Stay updated with platform changes, advertising trends, and competitor strategies

**Requirements**:

- 2-3 years of hands-on experience with **Meta and Google Ads campaigns**:

- Proficiency in **Facebook Ads Manager** and **Google Ads Dashboard**:

- Familiarity with **GA4**, **Google Tag Manager**, and **Meta Pixel**:

- Experience creating and managing **custom and lookalike audiences**:

- Prior success in **lead generation campaigns** (SaaS industry experience preferred)
- Strong skills in **Excel/Google Sheets** for campaign tracking and reporting
- Analytical mindset with problem-solving abilities
- Excellent communication and time-management skills

**Ready to join us?**

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Work Location: In person

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