Performance Marketing Executive

3 days ago

Ahmedabad Gujarat, India Petpooja (Prayosha food services Pvt ltd) Full time

**Roles and Responsibilities**:

- Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys
- Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager and Hubspot
- Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders
- Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
- Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics
- Stay updated with the latest trends in performance marketing

**Additional Qualification and Skills**:

- 1+ years of experience in digital/performance marketing, ideally with B2B or Performance/Lead gen brands.
- Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
- Knowledgeable about Google Analytics, Hubspot, and Data Studio.
- Familiarity with data processing tools like Microsoft Excel and Google Sheets
- Outstanding communication skills for effective stakeholder management
- Certification in Google Marketing Platform or equivalent is a plus

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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