Performance Marketer

14 hours ago

Makarba Ahmedabad Gujarat, India IKON Marketing Consultant Full time ₹ 81,68,048 per year

Job Summary

We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities

· Campaign Strategy & Execution

  • Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.

  • Build, monitor, and optimize search, display, video, app install, and remarketing campaigns.

  • Manage both B2C and B2B campaigns depending on brand/business goals.

· Funnel Optimization

  • Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention.

  • Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions.

  • Set up and optimize lead nurturing workflows (email/SMS/WhatsApp).

· Analytics & Data-driven Marketing

  • Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate.

  • Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success.

  • Create dashboards and reports for leadership with actionable insights.

· Growth & Automation

  • Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar).

  • Run drip campaigns, remarketing workflows, and trigger-based customer journeys.

  • Manage lead scoring, segmentation, and retargeting to maximize ROI.

· Cross-functional Collaboration

  • Work with design and content teams for high-performing creatives and copies.

  • Collaborate with product/sales teams to align campaigns with business goals.

  • Suggest and drive A/B testing for new product features, offers, and bundles.

Key Skills & Competencies

  • Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics.

  • Strong command over conversion tracking, pixel setup, attribution models.

  • Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools.

  • Ability to run multi-channel campaigns and optimize budgets for performance.

  • Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking.

  • Creative mindset with ability to experiment and innovate.

  • Strong knowledge of growth hacking techniques and performance-driven strategies.

KPIs for Success

  • Customer Acquisition Cost (CAC) vs. target

  • Return on Ad Spend (ROAS) improvement

  • Lead to Conversion % and Sales-qualified leads growth

  • Retention & Repeat Purchase %

  • Funnel conversion improvement (CTR → CVR → Sales)

Job Type: Full-time

Pay: ₹25, ₹68,067.59 per month

Experience:

  • Facebook Advertising: 3 years (Required)
  • Google Ad Manager: 4 years (Required)
  • PPC Campaign Management: 3 years (Required)

Work Location: In person

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