Executive - Performance Marketing

Ahmedabad, Gujarat, India
- Permanent
- Marketing
- 1 - 3 years

Job Title:
Executive - Performance Marketing

**Job Description**:
**Roles and Responsibilities**:

- Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys
- Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager and Hubspot
- Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders
- Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
- Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics
- Stay updated with the latest trends in performance marketing.

**Qualifications**:

- Bachelor's/ Master’s degree in marketing, communications, or a related field (or equivalent experience).
- 1+ years of experience in digital/performance marketing, ideally with B2B or Performance/Lead gen brands.
- Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
- Knowledgeable about Google Analytics, Hubspot, and Data Studio.
- Familiarity with data processing tools like Microsoft Excel and Google Sheets.
- Outstanding communication skills for effective stakeholder management.
- Certification in Google Marketing Platform or equivalent is a plus.

Experience Range:
1 - 3 years

Educational Qualifications:
Any graduation, and MBA/PGDM

Skills Required:
PPC, Pay Per Click (PPC), Campaigns, AB Testing, Optimizing Performance, Digital Marketing, Lead Generation,

Job Code: KL-MKT-EPM-AHME-1

About Us

When Petpooja’s first avatar came into being in 2011, it was a simple B2B food delivery model that took bulk food orders from the corporates & passed them forward to the restaurants. But soon, our founders realised that the restaurants they worked with were not living up to their potential and were shutting down forever. Primarily it was due to a lack of coherent technology that could support their daily operations. Their billing machines were as bulky, tedious and old as time. Due to this, the restaurants never had an actual estimate of their profit margins & expenses. Back then, restaurants were suffering more than growing.
This was when our founders decided to build a robust, user-friendly & cost-effective billing software for SMB restaurants that will automate everyday operations and push businesses towards sustainability.
And now, a decade into the industry, we have realized our dream of becoming the ideal restaurant billing solution provider to all & every kind of food service business in India.

Why Us?

Join the Petpooja Family
Petpooja is always on the look-out for passionate and talented individuals. If you think you have the zest to work, learn, and have fun, then this is your nirvana
Attitude before Aptitude:
When we say "Attitude before Aptitude", we mean that you need to have the correct attitude to qualify for a test of aptitude. While we do look for the highest aptitude and professional prowess, but, it's not going to be at the cost of the right attitude.
Organic Growth:

And if you want to know more about our team or culture, drop by our office for a cup of coffee, a game of Table Tennis or Chess (choice is yours) As signified by our name - Petpooja, we’re regarded as great hosts.